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Profile: Bill Sebald

SEO since 1999.  Owner of Greenlane Search Marketing, LLC in Philadelphia, PA. Formerly SEO director of GSI Commerce / eBay.

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Articles by Bill Sebald
I’m Not Defending SEO

I’m Not Defending SEO

Neil Maycock looped me into a blog post called “Asking Bloggers To Break The Law” on Mummy Barrow. In summary, it was a well-deserved, opinionated rhapsody on one SEO link building... read more

Getting Low Hanging Links Using Fresh Web Explorer

Getting Low Hanging Links Using Fresh Web Explorer

Today SEOmoz announced a new tool – Fresh Web Explorer (in beta, available to Pro accounts). It’s fast. It’s big. It’s sexy. It’s simple. It tracks links and mentions in... read more

Review Of Visual Link Explorer

Review Of Visual Link Explorer

Before starting this review, I want to highlight some good prospecting by Razvan Gavrilas. He read a comment I left on a post from Seer about data visualization and Google... read more

Using Google Webmaster Tools To Clean Up Your (404) Act

Using Google Webmaster Tools To Clean Up Your (404) Act

2

Here’s a quick tip for you. Google Webmaster Tools has really grown. Yeah, there’s still some squirrely reporting (like why my impression count is exactly the same every day), but... read more

SEOs, What’s Your Opinion?

SEOs, What’s Your Opinion?

We get plenty of “soft tips” about creating content that attracts links. I think many times SEOs are too vague with this recommendation. Seasoned content marketers have created an art... read more


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Own Your Role In SEO

Own Your Role In SEO

First snow in Philadelphia and the state hits the brakes – literally. It forced me to stop my world, momentarily. I was thinking about this post I read last night;... read more

Link Building With Your Sales Force

Link Building With Your Sales Force

B2B Marketing

B2B is known as the more difficult commerce sector. Undoubtedly you have a sales force, high expectations, and a history of failed marketing campaigns. In this space, the success rate... read more

Case Study (Or It Didn’t Happen)

Case Study (Or It Didn’t Happen)

I want to see more proof. There’s a time and place for theoretical marketing posts (including SEO); I’ve written my share. I dislike when these same posts suggest facts that... read more