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Profile: Bill Sebald

SEO since 1999.  Owner of Greenlane Search Marketing, LLC in Philadelphia, PA. Formerly SEO director of GSI Commerce / eBay.

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Articles by Bill Sebald
The New Google Doesn’t Like Old SEO

The New Google Doesn’t Like Old SEO

2

I read – and commented on – a great post called Panda 4.0 & Google’s Giant Red Pen by Trevin Shirley. Panda 4.0 just hit; the SEO space is hiding... read more

Optimize NOW For Entities and Relationships

Optimize NOW For Entities and Relationships

1

I remember a few years ago blowing the mind of a boss with a theory that Google would eventually rank (in part) based on their own internal understanding of your... read more

Step-By-Step Google Disavow Process (Or, How To Disavow Fast, Efficient, and Successfully)

Step-By-Step Google Disavow Process (Or, How To Disavow Fast, Efficient, and Successfully)

For one reason or another, plenty of sites are in the doghouse. The dust has settled a bit. Google has gotten more specific about the penalties and warnings through their... read more

Old School SEO Tests In Action (A 2014 SEO Experiment)

Old School SEO Tests In Action (A 2014 SEO Experiment)

Ever wonder how powerful some of the oldest SEO recommendations still are? With the birds and the bears (and a little caffeine) changing so much in SEO since 2011, I... read more

Review of Repost.us

Review of Repost.us

Content Marketing

I stumbled upon an interesting service I don’t think many SEOs know about – at least, not the few I’ve asked. It’s called repost.us. Looks like it’s about 2 years... read more


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Analogies And Metaphors To Help Explain SEO To Your Boss

Analogies And Metaphors To Help Explain SEO To Your Boss

Happy Thursday everyone. A quick SEO post to bring some brevity, tips, and pop culture into your day. Yesterday I had a client ask for some campaign items to present... read more

An SEO Fail For Candie’s – A Big Brand Audit

An SEO Fail For Candie’s – A Big Brand Audit

My fiancé loves shoes. Like the stereotype, she has a closet full. I don’t get it. I own three pair, and one pair are flip-flops. One afternoon she came into... read more

The Kind Of SEO I Want To Be

The Kind Of SEO I Want To Be

1

I’ve had my share of SEO predictions fall flat on their face. But I remember distinctly sitting in the office of a VP in my former ‘big agency’ life (guessing... read more

The Anatomy of a Bad Guest Post Pitch

The Anatomy of a Bad Guest Post Pitch

The first thing I do when I wake up is grab my iPhone and delete about 40 junk emails that come in overnight. I do this while eating my Cheerios.... read more

I’m Not Afraid Of A Google Update Against Guest Posting

I’m Not Afraid Of A Google Update Against Guest Posting

Let’s face it – the SEO industry has a tendency to stomp a tactic into the ground. Some of us even get lazy (pleny of this kind of junk around).... read more

Google+ SEO Tips For The Local Business Owner

Google+ SEO Tips For The Local Business Owner

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Nobody loves Google+ as much as Google. So much so, they’re using Google+ Pages as the destination URLs in the packs now. Looks like you don’t even need a website... read more

Maybe Authorship is a Defensive Play

Maybe Authorship is a Defensive Play

I definitely expected more from Authorship by now. For me it’s kind of a let down. So far, it’s akin to the flying cars we were expecting. We were under... read more

I’m Not Defending SEO

I’m Not Defending SEO

Neil Maycock looped me into a blog post called “Asking Bloggers To Break The Law” on Mummy Barrow. In summary, it was a well-deserved, opinionated rhapsody on one SEO link building... read more

Getting Low Hanging Links Using Fresh Web Explorer

Getting Low Hanging Links Using Fresh Web Explorer

Today SEOmoz announced a new tool – Fresh Web Explorer (in beta, available to Pro accounts). It’s fast. It’s big. It’s sexy. It’s simple. It tracks links and mentions in... read more

Review Of Visual Link Explorer

Review Of Visual Link Explorer

Before starting this review, I want to highlight some good prospecting by Razvan Gavrilas. He read a comment I left on a post from Seer about data visualization and Google... read more