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Profile: Bill Faeth
Articles by Bill Faeth
25 Brilliant Ways To Develop Brand Personality On Twitter
Social Media 101 Social media has become an important part of marketing for businesses of all sizes. If you’re still not sure about dipping your toe into the Twitter world,... read more
Social Media Ethics: What Your Brand Needs To Know
Ethical or Out of Line? An effective social media strategy injects human blood into a brand and creates an opportunity for businesses to develop deep relationships with consumers. When done... read more
7 Secrets to Being an Innovative Boss
Becoming an innovative boss is one of the key features you don’t normally see in a business plan, but it is something you should be thinking about and planning for... read more
Google Strikes Back: Image Search Changes Affect Marketing Analytics
New Google Image Update Stings Sometimes, Google algorithm updates and changes enter with a bang, as was the case with the Panda update of early 2011 that affected around 12%... read more
Marketing that Scores a Touchdown: the Best Super Bowl XLVII Ads
Interruption Marketing We Love! Turns out, there really are millions of viewers who tune into the Super Bowl for the ad’s. Blame it on Steve Job’s wildly famous 1984 advertisement,... read more
So, What Does Facebook’s Social Search Even Mean for Marketers?
Decoding Graph Search Since Facebook announced the launch of their social search functionality, known as graph search, inbound marketers everywhere have been curious about the implications behind it. Stated Facebook... read more
Traditional Marketing vs Inbound Marketing: 15 Shareable Stats
Inbound Marketing Statistics Traditional marketing methods are no longer an effective way of driving revenue. Your average modern consumer has options for product research and the ability to block out... read more
7 Reasons Your “Social Media Guru” Isn’t Really A Guru
2Social Strategy or Stereotype? In case you hadn’t noticed, people really like to poke fun at social media-types. And why not? Social media is effective, but even the world’s smartest... read more
9 Tweetable Stats on the State of SEO (Infographic)
SEO Tips for 2012 The idea of searching for information is really nothing new. For most of history, we’d just ask our tribemates or neighbors for advice on solutions. More... read more
I’m So Sick of Hearing “Blog, Blog, Blog”
Does Your Inbound Marketing Strategy ReallyNeed Blogging? Are you sick and tired of hearing about how important blogging is for your inbound marketing strategy? It seems like all I hear... read more
31 Fresh and Tweetable Social Media Stats
3Power Up Your Social Media Strategy Did you know that the average Twitter user is a 28 year-old female who speaks English, owns an iPhone and has a fondness for... read more
How To Boost Lead Generation With Inbound Marketing
I Got a Fever for Lead Generation Are you hoping to kick your company’s lead generation into high gear without tripling your marketing budget? If you’re employing inbound marketing practices... read more
Is Your Brand Vaguebooking or Other Annoying Facebook Tactics?
1As we approach the election, we’re sure you’ve haven’t been irritated by anything in your Facebook feed recently, right? More like yeah, right. Social media can be a powerful tool... read more
How To Infuse Your Content Marketing Strategy With Humor
The Case for Funny What was the last piece of marketing you really loved? Chances are, it’s probably not something you saw during a commercial break or driving down the... read more
Cheap and Sharp Ways to Use Social Media for Customer Service
2The Power of Public Customer Service Social media for brand awareness. Social media for buzz. There’s a lot fewer conversations about social media for customer service, but it’s a topic... read more
