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Profile: Bill Blaney

Bill Blaney is Principal, Marketing Strategist and Chief Creative Officer of SOUP as well as author of the best-selling marketing book, B2B A To Z: Marketing tools and strategies that generate leads for your Business-to-Business company. His Fortune 500 clients have included Canon, JP Morgan Chase, DeLonghi, Capital One Bank,  and NBC as well as Department of Veterans Affairs and others large and small.

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Articles by Bill Blaney
6 Steps To A Winning Work Ethic

6 Steps To A Winning Work Ethic

Strategy

Our marketing agency has been lucky to find some truly talented people to work for us. More times than not, however, we’ve hired many who were unmotivated, incurious, and indifferent... read more

Build Your New Website in Responsive Design – Or Perish!

Build Your New Website in Responsive Design – Or Perish!

Online Marketing

If there is one constant in the world of digital marketing it’s that change occurs every day, every minute, and every time you think you’ve caught up. It is possible,... read more

Why Do Some Social Marketing Campaigns Just Go Through The Motions?

Why Do Some Social Marketing Campaigns Just Go Through The Motions?

12 years ago I worked for a promotional company that was decidedly innovative, even though we didn’t think so at the time. Instead of simply creating promotions and sweepstakes and... read more

6 Tips For A Truly Successful Online Promotion

6 Tips For A Truly Successful Online Promotion

Online Marketing

One of the biggest mysteries for marketers unfamiliar with the social space is how to drive traffic to a promotion without spending an arm and a leg. Having spent a... read more

Has Social Marketing Completely Replaced Traditional?

Has Social Marketing Completely Replaced Traditional?

1

In talking to several social marketing agencies today, the standard meme of their pitches is that traditional marketing – i.e., print ads, radio and TV commercials, direct mail, point-of-purchase, PR... read more

5 Great Ways To Get Big Results From Small Marketing Budgets

5 Great Ways To Get Big Results From Small Marketing Budgets

Content Marketing

3

At a recent trade show, I had a conversation with a company that had a terrific new product. They were new to the market, eager to make a name for... read more

Call Yourself A Fraud. It's Liberating.

Call Yourself A Fraud. It’s Liberating.

Leadership

Sometimes I wear a suit to new business meetings to  appear “professional.” I am frequently acknowledged to be the smartest guy in the room. I can expound on issues of ... read more

4 Great Benefits To Writing A Business Book

4 Great Benefits To Writing A Business Book

Content Marketing

I’ve never seen myself as an author or, for that matter, a “writer”. This is not due to any lack of confidence: I’ve always understood my business and how to... read more

Is Anyone Reading Your Business Blog?

Is Anyone Reading Your Business Blog?

Business blogging is a great way to reach potential clients, but merely throwing up an occasional post is hardly enough. While many companies have developed a culture of sharing useful... read more

Six B2B Advertising Clichés To Avoid (If You Can)

Six B2B Advertising Clichés To Avoid (If You Can)

B2B Marketing

It’s said there are seven basic plots in literature that all stories derive from. If so, how can we call anything created to-day “original”? While the term “original” may always... read more

Is Twitter's Vine Practical For Marketing?

Is Twitter’s Vine Practical For Marketing?

Last month, Twitter introduced a new application for its Smartpad/Smartphone audience entitled “Vine” (vine.co). What is Vine? It can be best described as life in motion for 6 seconds –... read more

Six Steps To Pleasing Google Penguin

Six Steps To Pleasing Google Penguin

1

It’s taken some time to get a handle on what search engine marketers and developers have to do to get on the good side of Google’s Penguin update. For the... read more

Are B2B Marketers Overwhelmed By New Media Challenges?

Are B2B Marketers Overwhelmed By New Media Challenges?

B2B Marketing

Company’s persevere. They adjust when times get tough. Make gallant efforts to search for new business when prospects get better, and adapt to new technologies as trends in their category... read more

2 Unbendable Rules About Creating A Promotional Offer

2 Unbendable Rules About Creating A Promotional Offer

Consumer Marketing

Back in 2005, White Castle developed a promotion for one of its new products, the Roma Tomato Burger. Each store was outfitted with big banners, press releases were sent out,... read more

Do All B2B Companies Need To Develop Brand Identities?

Do All B2B Companies Need To Develop Brand Identities?

B2B Marketing

I’ve had a few clients in the past who have scoffed at the idea of spending any energy developing a “look” for their company. Logo? Whatever they created 30 years... read more