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	<title>Business 2 Community &#187; Bethaney Wallace</title>
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	<link>http://www.business2community.com</link>
	<description>Building Deeper Business Relationships Through Engaging Communities</description>
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		<title>New Social Media Law in the Works</title>
		<link>http://www.business2community.com/social-media/new-social-media-law-in-the-works-0498753?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-social-media-law-in-the-works</link>
		<comments>http://www.business2community.com/social-media/new-social-media-law-in-the-works-0498753#comments</comments>
		<pubDate>Mon, 20 May 2013 19:15:23 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3373</guid>
		<description><![CDATA[You know how, before a mob hit, it’s crunch time and no one will pick up their burner phones, and it’s just easier to send a Facebook message? Well thanks to an upcoming law, the above could count as an additional charge on your permanent record. The legislation, which is yet to be named, will...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-3374" alt="New Social Media Law in the Works image Screen shot 2013 05 13 at 9.58.01 AM 300x260" src="http://cdn2.business2community.com/wp-content/uploads/2013/05/Screen-shot-2013-05-13-at-9.58.01-AM-300x260.png" width="300" height="260" title="New Social Media Law in the Works" />You know how, before a mob hit, it’s crunch time and no one will pick up their burner phones, and it’s just easier to send a Facebook message? Well thanks to an upcoming law, the above could count as an additional charge on your permanent record. The legislation, which is yet to be named, will make it illegal to conspire toward unlawful activities online; this includes the use of Facebook, Twitter, and other social media sites.</p>
<p>After a number of “high profile incidents,” such as teenagers using Twitter to join forces against law enforcement officers, representatives decided to take action toward this growing trend. If passed, those who use social media, texting, or emails to organize a “mob attack” can receive a harsher sentence/punishment by the law. While, ultimately, sentencing is still up to the judge, Rep. Mitchell of Chicago, a key sponsor, said the change will allow law enforcement to stay on par with changing technology.</p>
<p>In other words, no one would see a technicality just because they communicated through the interweb.</p>
<h2>What it Means?</h2>
<p>If caught, this could mean a whole new world of jail time for tech-savvy mobsters … or teenagers with a tendency to plan out their misdemeanors online. It’s likely such interactions will be deleted, but with platforms such as Facebook’s, which keeps a copy of every message sent, it’s likely a set can still be located.</p>
<p>With social media sites’ permission, this could also mean tracking down illegal disturbances before they even take place. (Though there’s no word as to whether or not social media companies are on board.)</p>
<p>Criminals, beware. As new technologies are put into use, legislators are cracking down. Be sure to keep your social media profiles clean to avoid these upcoming punishments – or better yet, just nix the life of crime altogether.
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		<title>Pinterest: Why Multi Platform is Necessary</title>
		<link>http://www.business2community.com/pinterest/pinterest-why-multi-platform-is-necessary-0492382?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pinterest-why-multi-platform-is-necessary</link>
		<comments>http://www.business2community.com/pinterest/pinterest-why-multi-platform-is-necessary-0492382#comments</comments>
		<pubDate>Mon, 20 May 2013 13:00:48 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Pinterest]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3347</guid>
		<description><![CDATA[For years users have had the opportunity to post to their Facebook and Twitter accounts through a third-party source. Free and cutting out intricate social media steps, these multi-platform sites allow users to schedule posts weeks in advance, post from multiple accounts (even from the same social media platform), and store login information so all...]]></description>
				<content:encoded><![CDATA[<p><img class="size-medium wp-image-3349 alignleft" alt="Pinterest: Why Multi Platform is Necessary image Screen shot 2013 05 06 at 10.22.33 AM 300x258" src="http://cdn2.business2community.com/wp-content/uploads/2013/05/Screen-shot-2013-05-06-at-10.22.33-AM-300x258.png" width="300" height="258" title="Pinterest: Why Multi Platform is Necessary" />For years users have had the opportunity to post to their Facebook and Twitter accounts through a third-party source. Free and cutting out intricate social media steps, these multi-platform sites allow users to schedule posts weeks in advance, post from multiple accounts (even from the same social media platform), and store login information so all accounts can be accessed from a single window. It’s a multi taskers’ dream come true.</p>
<p>These abilities are especially helpful for social media managers, who often have to log into multiple companies’ accounts every day. Without such platforms, such as TweetDeck, hootsuite, etc., they’d log into a profile, post/schedule, and repeat for each corresponding account. And to make it all possible, a slew of passwords and login names would be needed – none of which could be saved within a single browser. Separate login attempts would also be needed to check on interaction, such as questions, retweets, new followers, and more. Because it’s good social media practice to respond ASAP, the social media manager would – in theory – spend the day traipsing from one account to the next.</p>
<p>Impossible? No, but far more tedious and time consuming than is necessary. Thankfully, available multi account platforms eliminate this middle step. For Pinterest, however, there’s no such luck. Because they haven’t released multi platform software, companies aren’t authorized/just plain can’t create these types of capabilities.</p>
<h2>The Backlash</h2>
<p><img class="alignright size-medium wp-image-3348" alt="Pinterest: Why Multi Platform is Necessary image Screen shot 2013 05 06 at 10.22.07 AM 300x202" src="http://cdn.business2community.com/wp-content/uploads/2013/05/Screen-shot-2013-05-06-at-10.22.07-AM-300x202.png" width="300" height="202" title="Pinterest: Why Multi Platform is Necessary" />For social media managers, this means bringing out a Post-it of login info, and jumping between accounts. Each page must be logged into, explored, and then logged out of – easy, albeit exhausting – to reach a specific profile. For individuals, it’s likely only a single Pinterest account exists, but this still means a separate open app or window, as it can’t be linked to outside social media platforms.</p>
<p>No one is sure exactly what’s holding Pinterest back in this front – perhaps pictures cause logistical errors, or maybe the site isn’t interested in allowing outside hosts. Whatever their hesitation, however, it’s a much-needed necessity for social media users of all kinds.</p>
<p>The public clearly loves you, Pinterest, why not return the favor and allow multi-platform usage? I’ll be first in line to sign up.
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		<title>Kroger: Customer Service to Live By</title>
		<link>http://www.business2community.com/customer-experience/kroger-customer-service-to-live-by-0480029?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kroger-customer-service-to-live-by</link>
		<comments>http://www.business2community.com/customer-experience/kroger-customer-service-to-live-by-0480029#comments</comments>
		<pubDate>Mon, 06 May 2013 19:00:21 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Customer Experience]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3321</guid>
		<description><![CDATA[More often than not, I’m writing about companies I don’t appreciate. Whether they ignore bugs and over brag their selection (Hulu Plus) or boost my cellphone service just long enough to shut me up (Verizon), there’s been a fair amount of businesses that have made my list. (Which, right now is a piece of paper...]]></description>
				<content:encoded><![CDATA[<p><img class="size-full wp-image-3322 alignright" alt="Kroger: Customer Service to Live By image Screen shot 2013 04 22 at 1.18.50 PM" src="http://cdn.business2community.com/wp-content/uploads/2013/04/Screen-shot-2013-04-22-at-1.18.50-PM.png" width="345" height="278" title="Kroger: Customer Service to Live By" />More often than not, I’m writing about companies I don’t appreciate. Whether they ignore bugs and over brag their selection (Hulu Plus) or boost my cellphone service just long enough to shut me up (Verizon), there’s been a fair amount of businesses that have made my list. (Which, right now is a piece of paper that says Verizon and Hulu Plus on it.) But every now and then, there’s a company that surprises me. They aren’t greedy, genuinely care about customers, and if they happen to be draining your wallet unnecessarily, they at least have the decency to hide it.</p>
<p>This honor most recently goes to Kroger, the grocery store giant. The mogul has multiple branches, depending on location; for me it happens to be Dillons.</p>
<p>For years I’d heard Kroger is known for their customer service, but I had no idea just how good it was until I dealt with them firsthand.</p>
<h2>The Incident</h2>
<p>A loyal customer who loves redeeming fuel points ($.10-$1 off each gallon), I was filling up my tank earlier this month. The pump filled, and then instead of performing its automatic shut off, the gas kept flowing. Out of my car and onto the ground. I told the clerk who said only “OK” and once I pushed the point, that she would report it to maintenance.</p>
<p>A few days later, with a nagging feeling, I told my tale to customer service, which is located on Kroger’s nationally serving webpage.</p>
<h2>Their Follow Up</h2>
<p>Here’s where it gets good. Within three hours, a manager from the exact Dillions I’d filled up at, called me. He was cordial, friendly, apologetic, and was even able to located the time and date of the incident through their database. But most of all, he was timely. I’ve never been answered so quickly by customer service. This speediness comes in even more impressive when considering the info was transferred from a general Kroger email to my town and branch – a tracking done by their own accord, not by my telling them.</p>
<p>It turned out the employed hadn’t reported the overflowing pump at all, and sure it would have been nice to receive a coupon for the $2-$4 of fuel I watched splash onto the concrete. But every company has questionable college kids working for them; it’s management that matters. Would I still have enjoyed a discount to make up for my troubles? Absolutely. But the manager was just so darn nice that I’m willing to forget this lack of gesture. He was honest, asked questions, and assured me that he would have the issue fixed ASAP. He also promised to work on tact training with his employees. And while I don’t want anyone to get in trouble, it was nice to hear actions for improvement would be taken.</p>
<h2>Giving My Support</h2>
<p>Overall, Kroger, you’ve impressed the pants off of me. Your customer service is prompt, effective, and so efficient that it got me to write a blog about it. Keep up the good work.
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		<title>Four Ridiculously Easy Tips to Make the Writing Process Easier</title>
		<link>http://www.business2community.com/content-marketing/four-ridiculously-easy-tips-to-make-the-writing-process-easier-0482222?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=four-ridiculously-easy-tips-to-make-the-writing-process-easier</link>
		<comments>http://www.business2community.com/content-marketing/four-ridiculously-easy-tips-to-make-the-writing-process-easier-0482222#comments</comments>
		<pubDate>Thu, 02 May 2013 13:25:28 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.createhullabaloo.com/?p=492</guid>
		<description><![CDATA[As writers, each person will have a plan of action that works best for them. Whether that’s making out a detailed outline, dictating, or just going with the flow, their process has shown proven results. But now matter comfortable with the status quo, there’s always a few tweaks that can add to a streamlined, more...]]></description>
				<content:encoded><![CDATA[<p><img class="size-medium wp-image-493 alignright" alt="Four Ridiculously Easy Tips to Make the Writing Process Easier image 4 245x300" src="http://cdn2.business2community.com/wp-content/uploads/2013/05/4-245x300.png" width="245" height="300" title="Four Ridiculously Easy Tips to Make the Writing Process Easier" />As writers, each person will have a plan of action that works best for them. Whether that’s making out a detailed outline, dictating, or just going with the flow, their process has shown proven results. But now matter comfortable with the status quo, there’s always a few tweaks that can add to a streamlined, more productive writing process.</p>
<p>The next time you sit down to type out some prose, create a blog, or handwrite marketing copy, look to these ridiculously simple tips for a more accurate, better written product.</p>
<p><b>1. </b><b>Walk Away</b></p>
<p>After writing any length of text, giving yourself some separation time can allow for a fresh perspective. Take a day (at least) to avoid the content all together, during which you can catch up on paperwork or start new projects. Then, once time has passed, read it over, evaluating anything that may have been unclear. Writers who practice this method say they were able to identify errors on a more consistent basis.</p>
<p><b>2. </b><b>Read it Out Loud</b></p>
<p>Wondering how it sounds to others? Read it out loud. This helps writers identify flow issues, run-on sentences, and other awkward sections. Adjust necessary errors, then re-read to evaluate improvements.</p>
<p><b>3. </b><b>Google It</b></p>
<p>Wondering if your idea has been done? Perform a quick Google search to see if the title was taken, the idea covered, and if so, how you can make yours an original.</p>
<p><b>4. </b><b>What’s the Value?</b></p>
<p>While the days of spam for the sake of spam are practically gone, it’s still important to ensure you’re providing value to readers. Check the topic and main points and make sure it’s something worth reading, not just a hosting ground for keywords and links.</p>
<p>Writers of all experience levels have found positive responses with the above tips. To help make your text more fluid and communicable, remember to implement these steps as often as possible.
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		<title>Learning Social Media Security Smarts</title>
		<link>http://www.business2community.com/social-media/learning-social-media-security-smarts-0472209?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=learning-social-media-security-smarts</link>
		<comments>http://www.business2community.com/social-media/learning-social-media-security-smarts-0472209#comments</comments>
		<pubDate>Mon, 29 Apr 2013 15:30:58 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3312</guid>
		<description><![CDATA[Depending on age and ability to pound out a keyboard, it’s safe to say most of us know what is/isn’t appropriate to put online. At least for safety’s sake – annoying chatter aside. For instance, random occurrences can be funny so long as addresses aren’t given, don’t post your social security number or what your...]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-3313 aligncenter" alt="Learning Social Media Security Smarts image Screen shot 2013 04 15 at 12.27.27 PM" src="http://cdn.business2community.com/wp-content/uploads/2013/04/Screen-shot-2013-04-15-at-12.27.27-PM.png" width="434" height="225" title="Learning Social Media Security Smarts" /></p>
<p style="text-align: left;">Depending on age and ability to pound out a keyboard, it’s safe to say most of us know what is/isn’t appropriate to put online. At least for safety’s sake – annoying chatter aside. For instance, random occurrences can be funny so long as addresses aren’t given, don’t post your social security number or what your boss said in an off-the-record meeting, etc.</p>
<p>But what if you have a really strict boss? One who watches your every move, follows up with physical workout threats, and has a lot on the line? When say, national security is at risk, the social media rules come a little more strict.</p>
<p>At least that’s the latest from the U.S. Army, who released a 52-page handbook as to what can and can’t be posted online. And that’s for soldiers and civilians – both workers and soldiers’ families.</p>
<h2>What’s in the Book?</h2>
<p>With 52 pages of eye-popping fun, the book explains the dangers that can come with social media, along with detailed best practices. One of the biggest urges is to not divulge specific information; while it’s ok to say one is deployed in Afghanistan, it’s not ok to list the respective city and camp in which they are stationed. The same goes for those back home, who shouldn’t release their own location.</p>
<p>Another main point is to disable Geotagging, which can pinpoint locations. When in use, social media posts, or even smartphone applications, can determine where soldiers are stationed at any given time. To ensure their safety, soldier should deny permission to these Geotagging features – a measure that the rest of us should consider as well.</p>
<p>Family dangers, networking safe practices, are also included in the book. If it’s social media, it’s likely that it’s covered in the army’s constantly updating handbook.</p>
<h2>What Can We Learn?</h2>
<p>While made for the army, this handbook takes several important aspects into account, most of which are based on privacy and privacy settings. The Internet can be a creepy place, and by limiting what personal information is available, we can help protect others and ourselves, no matter our positions.</p>
<p>Think before you post; it can save lives.
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		<title>Should You Respond to Internet Trolls?</title>
		<link>http://www.business2community.com/social-media/should-you-respond-to-internet-trolls-0468174?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=should-you-respond-to-internet-trolls</link>
		<comments>http://www.business2community.com/social-media/should-you-respond-to-internet-trolls-0468174#comments</comments>
		<pubDate>Wed, 17 Apr 2013 18:20:31 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.createhullabaloo.com/?p=469</guid>
		<description><![CDATA[As writers, all too often we are met with folks who disagree with our opinions. They think what they think and vice versa, no matter how ridiculous, absurd, or completely sound. That’s just free speech. For the most part, we value these differing opinions; what fun would writing be if everyone had the same take?...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft  wp-image-470" alt="Should You Respond to Internet Trolls? image Screen shot 2013 04 17 at 11.21.32 AM" src="http://cdn2.business2community.com/wp-content/uploads/2013/04/Screen-shot-2013-04-17-at-11.21.32-AM.png" width="274" height="295" title="Should You Respond to Internet Trolls?" />As writers, all too often we are met with folks who disagree with our opinions. They think what they think and vice versa, no matter how ridiculous, absurd, or completely sound. That’s just free speech.</p>
<p>For the most part, we value these differing opinions; what fun would writing be if everyone had the same take? But in the case of Internet trolls, those who comment regularly and without tact, that appreciation becomes far less welcome.</p>
<h2>Why the Troll?</h2>
<p>Practically the minute online commenting became available, trolls became a thing. They wrote mean, snide comments that often insulted others, whether it be the writer, other commenters, or an outside party. While no one knows <i>why</i> they troll, interaction with one or more of these commenters bound to come up in one’s career. But rather than adjusting one’s writing style to avoid (or provoke) them, it’s better to pretend as the trolls don’t exist. We should continue as if password protected bridges were no such thing.</p>
<h2>How to React</h2>
<p>However, when a troll does strike, it can be hard to know what steps to take next. Sure you want to protect your honor, but that’s not always the best method. An immediate reaction usually sounds defensive and makes the writer look like he or she can’t take criticism. If it helps, write out an equally insulting piece (for your eyes only), then once the anger has passed, delete it.</p>
<p>In more drastic cases, actual contact may be necessary. Because all comments are laced with an email address (even though it doesn’t show up on a web page), writers can directly reach each commenter, should the need arise. This allows a private conversation to take place, and hopefully a more professional one. However, when using this tactic, be aware that it may be a fake email account, or the troll may respond, this time with even angrier words.</p>
<p>So should you troll the trolls? Ultimately, it’s up to the writer, and not every situation will be the same. But either way, keep writing without the influence of what those online bullies mays say
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		<title>Hulu Plus: Fees Not Worth the Service</title>
		<link>http://www.business2community.com/entertainment/hulu-plus-fees-not-worth-the-service-0465420?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hulu-plus-fees-not-worth-the-service</link>
		<comments>http://www.business2community.com/entertainment/hulu-plus-fees-not-worth-the-service-0465420#comments</comments>
		<pubDate>Mon, 15 Apr 2013 17:10:47 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Entertainment]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3279</guid>
		<description><![CDATA[While I love the Internet (and TV shows), I also love not spending money on things. These two traits were combined last week when decided to cash in on a free month of Hulu Plus, a service I very much thought I wanted. Normally costing users $7.99 a month, I nabbed the program for a...]]></description>
				<content:encoded><![CDATA[<p><i>While I love the Internet (and TV shows), I also love not spending money on things. These two traits were combined last week when decided to cash in on a free month of Hulu Plus, a service I very much thought I wanted. Normally costing users $7.99 a month, I nabbed the program for a fee-free testing.</i></p>
<p><i>Here are my impressions.</i></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-3281" alt="Hulu Plus: Fees Not Worth the Service image Screen shot 2013 04 08 at 12.03.47 PM" src="http://cdn.business2community.com/wp-content/uploads/2013/04/Screen-shot-2013-04-08-at-12.03.47-PM.png" width="515" height="253" title="Hulu Plus: Fees Not Worth the Service" /></p>
<p style="text-align: left;">As a regular user of Hulu’s free version, I already knew how to use their platform. You simply search for a show, or head to the “most popular” section, find your choice, and click play. I was also familiar with how many commercials take place in each sitting.</p>
<p>Neither aspect changed.</p>
<p>Despite charging a subscription, users still have to sit through regular commercials that interrupt their programs. Sometimes this may be a single ad, while others it was up to three in a row. All shows have multiple ad interruptions. (I can now quote, verbatim, an array of Home Depot ads.)</p>
<p>Another blatant annoyance is that many shows can only be watched via computer. (Not on game consuls, tablets, Internet-capable DVD players, etc.) This is a huge lack of privileges for paying customers. Imagine buying a tank of gas and being told, “You can only drive on the highways with this fuel,” or renting a movie that only works in Samsung devices. When charging, Hulu should ensure universal services. As is, however, Plus customers have to pay close attention to what devices can be used for which shows in order to fully reach viewing potential.</p>
<h2>It’s Buggy</h2>
<p>I used the program through an Xbox, which was extremely glitchy at every viewing. While it may be the Xbox version that has the errors, it didn’t work hitch-free on the computer either. Both the Xbox and computer had random jumps between shows and ads (sometimes requiring a section to be replayed), lagging load time – even when the Internet is working fine for other websites, and a variety of other issues. For instance, suddenly playing on fast forward, or pausing without warning. Once rewinding or re-pushing play, commercials had to be re-watched, even if they were played within the last 10 seconds.</p>
<h2>The Selection is Small</h2>
<p>One of Hulu’s main points is that viewers can “watch entire seasons,” of their favorite shows. And while this is partially true, the choices are few and far between. Regular cable or reality offerings are extremely rare, while some bigger names fall under the “computer only” section.</p>
<p>Hulu also offers syndicated shows, movies, or their original shows (for which users are bombarded with ads). The company may think they are doing us favors here, but really they’re just focusing their efforts in the wrong places. No one wants to watch original Hulu shows, or watch past, but not current, seasons of cable shows; that’s what Netflix is for. What we <i>do</i> want is to be able to watch entire seasons of shows that are on now. Reality, cable, etc. – and without having to pull out our computers to do so. A working platform would be nice too.</p>
<p>The free month was worth a go, but will I pay to keep the service? Absolutely not. Just as soon as my coupon runs out, you can mark my subscription as good as canceled.
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		<title>Grammar Matters: The Rise of the Capital Letter</title>
		<link>http://www.business2community.com/content-marketing/grammar-matters-the-rise-of-the-capital-letter-0455413?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grammar-matters-the-rise-of-the-capital-letter</link>
		<comments>http://www.business2community.com/content-marketing/grammar-matters-the-rise-of-the-capital-letter-0455413#comments</comments>
		<pubDate>Thu, 04 Apr 2013 00:00:36 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.createhullabaloo.com/?p=377</guid>
		<description><![CDATA[In kindergarten we were taught to capitalize our names. It’s proper, our teachers said, it gets a big letter. The same went for our last names, street addresses, holidays, or the beginning of a sentence, no matter how short. But then sometime in the next several decades of our life, we forgot the rules. (Or...]]></description>
				<content:encoded><![CDATA[<p><img class=" wp-image-240 alignright" alt="Grammar Matters: The Rise of the Capital Letter image urkel shot" src="http://cdn2.business2community.com/wp-content/uploads/2013/04/urkel-shot.png" width="255" height="202" title="Grammar Matters: The Rise of the Capital Letter" />In kindergarten we were taught to capitalize our names. It’s proper, our teachers said, it gets a big letter. The same went for our last names, street addresses, holidays, or the beginning of a sentence, no matter how short. But then sometime in the next several decades of our life, we forgot the rules. (Or at least a majority of the population forgot.) Letters began being capitalized at random – verbs, insignificant nouns, even pronouns got the big letter treatment.</p>
<p>For whatever reason, these words have been crowned, throwing all caution to the proper grammar wind.</p>
<p>No one thinks to hire a copy editor.</p>
<h2>The Rules</h2>
<p>Above, there are two tiles; titles’ main words are capitalized.</p>
<p>I’m going to read To Kill a Mockingbird<i>, </i>one of my favorite books.</p>
<p>Only proper nouns get the big-guy treatment, this means names, holidays, and the first word of a complete sentence.</p>
<p>Jan Brady lives on Groovy Lane in Hippyville, Florida. She has a brother named Peter, with whom she likes to celebrate Arbor Day. They also enjoy eating applesauce on Tuesdays.</p>
<p>Common nouns should be lowercased; commercial businesses are the biggest offenders of this error.</p>
<p>Jan hates it when menus read Pizza when they should read pizza. (Me too, Jan. Me too.)</p>
<p>Home of the $15 oil change. Oil changes for only $15. Or as a stand alone, oil change.</p>
<p><img class="alignright size-full wp-image-378" alt="Grammar Matters: The Rise of the Capital Letter image Screen shot 2013 04 03 at 3.36.03 PM" src="http://cdn.business2community.com/wp-content/uploads/2013/04/Screen-shot-2013-04-03-at-3.36.03-PM.png" width="403" height="315" title="Grammar Matters: The Rise of the Capital Letter" />Now for the sticklers:</p>
<p>Job titles are only capitalized in a formal setting, and when the title reads before the name.</p>
<p>President Obama, or Obama, president</p>
<p>This also only works for proper titles; if you are a teacher, chances are your formal position name isn’t “Teacher Smith,” if it is, color me corrected.</p>
<p>Acronyms (NASA or SCUBA) receive all caps, abbreviations ( vs. or Tues.) do not.</p>
<p>AP style (what newspapers use) only capitalizes the first word of titles. Though I’m not sure what they are, they have their reasons.</p>
<h2>Possible Causes for Mistakes</h2>
<ul>
<li>handwriting, which can often use a mix of capital and lower case letters, regardless of intention</li>
<li>Word documents, which automatically capitalize the first word after a period, which does not always indicate the end of a sentence. For ex. that one right there.</li>
<li>foreign languages, many of which capitalize all nouns</li>
<li>stubbornness and/or lack of grammar knowledge</li>
<li>sticky caps lock keys</li>
</ul>
<p>Whatever the excuse, let’s revert back to the days of correct capitalization.; your shift key has more than earned its vacation.
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		<title>Scammers, Now Putting in Effort</title>
		<link>http://www.business2community.com/tech-gadgets/scammers-now-putting-in-effort-0445120?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=scammers-now-putting-in-effort</link>
		<comments>http://www.business2community.com/tech-gadgets/scammers-now-putting-in-effort-0445120#comments</comments>
		<pubDate>Sun, 31 Mar 2013 22:30:46 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Tech & Gadgets]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3208</guid>
		<description><![CDATA[Remember back to the beginning of the internet, like decades ago, when spammers were just people who liked canned meat? Salty and often needing medical attention when opening their meals, we might have thought these folks were a little gross, but we kept it to ourselves. But then the term started meaning something even more...]]></description>
				<content:encoded><![CDATA[<p><img class=" wp-image-3211 alignright" alt="Scammers, Now Putting in Effort image spam" src="http://cdn.business2community.com/wp-content/uploads/2013/03/spam.jpg" width="302" height="302" title="Scammers, Now Putting in Effort" />Remember back to the beginning of the internet, like decades ago, when spammers were just people who liked canned meat? Salty and often needing medical attention when opening their meals, we might have thought these folks were a little gross, but we kept it to ourselves. But then the term started meaning something even more disgusting: online hacks. Whether these tech-savvy scam artists were out to steal money, personal information, or IP addresses, they were lying their way through the internet to do it. From anywhere between “I’m a foreign prince, give me money,” to “I look legitimate and want to evaluate your business,” these shady entrepreneurs stalked their way into gaining trust.</p>
<p>Hopefully, there’s something along the way that tips us off, like questionable email addresses, inconsistent company names, or something even more obvious. But unfortunately, there are likely hundreds that fall victim to these schemes each year; how else would scammers stay in business? Then again, maybe these email correspondents are just picking up some extra money after work; it’s an add-on job so they can shop or upgrade to the next cable package.</p>
<p>Do they work on commission? Do they stand around the water cooler shaking their fists at clients who figured out their schemes last minute? Or are these scammers individuals sitting in dark basements? Maybe if I agree to a scam, I can find one who will explain the logistics.</p>
<h2>Today’s Terms</h2>
<p>Perhaps what’s more troubling is the level of sophistication they’re now churning out. Sure their pleas still don’t make sense and there are subtle hints that their pants are on fire, but all in all, spammers are actually putting in the necessary time to do their job.</p>
<p>Over the past several weeks, I had a friend try to sell a fairly expensive rifle online. Using a local (and reputable) sales website, he chatted with an interested party from the Northeast.</p>
<ul>
<li>flag number one, buyer wasn’t local</li>
</ul>
<p>This oilrig engineer sent emails back and forth for more than a week, asking for the gun’s specs, pictures, and capabilities.</p>
<ul>
<li>flag number two, though it seemed detailed, the buyer didn’t ask any specific questions about the gun, only for “more information”.</li>
</ul>
<p>Next, payment details were discussed, including what platform was to be used.</p>
<ul>
<li>flag three, buyer wasn’t willing to mail a check (though he was willing to pre-pay), and would rather pay PayPal or Google Wallet fees.</li>
</ul>
<p>Then shipping specs game into play, providing the most inconsistent steps of all. Buyer provided vague details, asking my friend to pay the shipping company (though he would foot the bill) because “Western Union is too far away”. While this might have been a viable excuse in 1997, in today’s term that’s like saying “My email is too far away.” If you can get to a computer, you can get to Western Union.</p>
<ul>
<li>flag four, shipping costs were 34 percent of the overall price (ridiculously high), with another 4.5 percent in Western Union fees. Buyer was willing to pay, no questions asked.</li>
</ul>
<p>Because it was a gun, which requires a certain amount of legal steps for shipping, my friend asked a few questions, all of which went unanswered. Sure this guy could have been a mafia member desperately in need of a good assault weapon, willing to pay whomever whatever for a shady shipping service. But then he sent this:</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-3209" alt="Scammers, Now Putting in Effort image Screen shot 2013 03 18 at 1.22.05 PM" src="http://cdn2.business2community.com/wp-content/uploads/2013/03/Screen-shot-2013-03-18-at-1.22.05-PM.png" width="544" height="386" title="Scammers, Now Putting in Effort" /></p>
<p>The letterhead looked almost legit (though as a regular PayPal user I could spot the font differences), anyone who has spend a day using PayPal knows they don’t have “representatives,” (the company has better things to do than act like a sleazy middleman), nor are there “premier accounts.” And even if you didn’t know, the thought of sending hundreds when your account is at zero would make anyone feel uneasy. Besides, this email is sent from SecureRoot, not a PayPal email.</p>
<p>A second, non-official-looking, email was sent from “the shipper”.</p>
<p>Finally, when my friend responded to the buyer, telling him he knew it was a scam and he’d turned it into PayPal, the buyer was not only offended, but also retaliated with a signed letter from PayPal’s president. Because that’s what a company’s president should do, sign letters for everyday transactions within minutes of a hold up.</p>
<p style="text-align: center;"><img class="aligncenter  wp-image-3251" alt="Scammers, Now Putting in Effort image Screen shot 2013 03 25 at 8.44.17 AM" src="http://cdn2.business2community.com/wp-content/uploads/2013/03/Screen-shot-2013-03-25-at-8.44.17-AM.png" width="590" height="340" title="Scammers, Now Putting in Effort" />(Scott Thompson isn’t the president of PayPal, BTW.)</p>
<p>Buyers and sellers beware! There’s a load of hacks out there just waiting to screw us all over. If it seems questionable, back out, and above all, don’t send money without a guarantee in place (contract, funds delivered upon receipt, etc.), especially when you’re the one with the item to sell. Spammers will still spam, but that doesn’t mean we have to bite.
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		<title>Why Grammar Matters</title>
		<link>http://www.business2community.com/content-marketing/why-grammar-matters-0449085?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-grammar-matters</link>
		<comments>http://www.business2community.com/content-marketing/why-grammar-matters-0449085#comments</comments>
		<pubDate>Thu, 28 Mar 2013 03:45:31 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.createhullabaloo.com/?p=239</guid>
		<description><![CDATA[As a lover of punctuation and all things vocabulary (yes that includes spelling), often locate errors. Businesses, restaurants, sign makers, etc. fail to grasp this same love; they could care less if it’s hamburgers, hamburger’s, or Hamburgers – meanwhile I’m cringing on the inside, vowing to avoid their hamburgers all together. An obvious typo is...]]></description>
				<content:encoded><![CDATA[<p><img class="size-medium wp-image-240 alignright" alt="Why Grammar Matters image urkel shot 300x2362" src="http://cdn2.business2community.com/wp-content/uploads/2013/03/urkel-shot-300x2362.png" width="300" height="236" title="Why Grammar Matters" />As a lover of punctuation and all things vocabulary (yes that includes spelling), often locate errors. Businesses, restaurants, sign makers, etc. fail to grasp this same love; they could care less if it’s hamburgers, hamburger’s, or Hamburgers – meanwhile I’m cringing on the inside, vowing to avoid their <i>hamburgers</i> all together. An obvious typo is one thing (so long as it’s not left on a laminated menu, IHOP), but permanent signage? Why doesn’t someone enlist the help of a copy editor? (I’m available, BTW.)</p>
<p>These errors make a company look unprepared, and as though they’re not serious about their business. Or worse, they recognize the error but think their customers won’t.</p>
<p>As a writer, these factors are only increased. Writing – and by proxy grammar – <i>is</i> your business. You simply can’t afford mistakes.</p>
<p>While some grammar issues are up for interpretation, such as the Oxford Comma and whether or not to put an S after apostrophe (s’ vs. s’s), most instances are clear-cut. Recognize what is and isn’t a grammar mishap and then engrave it into your wordsmithing brain. If something falls out of your knowledge base, ask a fellow writer or head to a trusted resource, such as the AP Stylebook or the OED.</p>
<h5>The Pay Off</h5>
<p>Of course there will be the occasional in-your-face moment, where a client will say that a spelling and/or phrasing is wrong. Then you get to swoop in, saying “NOPE” and back yourself up with a link. They probably won’t tell you you’re right, but will still allow you to post whatever “mistake” already went live. As for the rest of the time, studying grammar is required of a job well done. (And in my case, pure joy.) Research trusted sites, study the history of the English language (or whatever respective language you’re writing in), and look up each instance before posting. Although tedious, it’s the only way to ensure you’re not introducing unknown mistakes. And, over time, the scenarios will be a memorized source of knowledge, allowing the research process to run much more smoothly.</p>
<p>For an added dose of grammar knowledge, check back in to Hullabaloo’s blog for history, exceptions, and everything else you never wanted to know about grammar.</p>
<p>Stay tuned.
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		<title>Blog Writing Mistakes We Often Overlook</title>
		<link>http://www.business2community.com/blogging/blog-writing-mistakes-we-often-overlook-0449080?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blog-writing-mistakes-we-often-overlook</link>
		<comments>http://www.business2community.com/blogging/blog-writing-mistakes-we-often-overlook-0449080#comments</comments>
		<pubDate>Thu, 28 Mar 2013 02:55:02 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.createhullabaloo.com/?p=278</guid>
		<description><![CDATA[“I accept guest posts for a fee of $30 each” … “I don’t know what’s missing, but it’s something” … “I could do your job on the toilet”– all of these are responses I got within my first month as a professional writer. I was insulted, had my “bad” grammar critiqued by those who couldn’t...]]></description>
				<content:encoded><![CDATA[<p><img class="size-full wp-image-279 alignright" alt="Blog Writing Mistakes We Often Overlook image Screen shot 2013 03 04 at 1.18.08 PM1" src="http://cdn2.business2community.com/wp-content/uploads/2013/03/Screen-shot-2013-03-04-at-1.18.08-PM1.png" width="306" height="372" title="Blog Writing Mistakes We Often Overlook" />“I accept guest posts for a fee of $30 each” … “I don’t know what’s missing, but it’s something” … “I could do your job on the toilet”– all of these are responses I got within my first month as a professional writer. I was insulted, had my “bad” grammar critiqued by those who couldn’t correctly place your and you’re, and wondered what I was doing wrong. After countless emails, rejected posts, and responses from those who clearly weren’t writers, but had no problem telling others they lacked that same skill, I realized it wasn’t me. It was the system.</p>
<p>But rather than encouraging the awkward dance, where I would submit posts, then compulsively check my inbox for an acceptance/rejection email, I wanted to write content that wouldn’t get the boot.</p>
<p>Sure I grew thick skin and fast, but wouldn’t it be easier (on both sides) if editors liked what they received?</p>
<p>To ensure content that gets the green light – a process I learned the hard way – be sure to:</p>
<p><b>Ask for specifics</b> – Any website owner who says “be creative” isn’t fooling anyone. They want what they want, and it’s your job to make that connection. Be prepared to submit topic ideas, ask for word counts, or fit your writing within a general tone. Going in blind – not asking for any of these requirements – is a great way to provide exactly what an editor <i>doesn’t</i> need. While this may not be your fault, it still won’t get your content posted without an extensive rewrite. Ask upfront to save both parties a misunderstanding.</p>
<p><b>Avoid promotions</b> – Even if a post is not sponsored by a company or product, it’s best to avoid blatant praise. This can (sometimes) be done for comic effect, but going too over the top will raise reader suspicion – and it can even hurt a website’s traffic or rankings. If reviewing a product, be sure to give a clear introduction that explains the following post. And if pointing out a specific topic, provide alternatives as well.</p>
<p><b>Forget the fluff</b> – The more specific and detailed that content is written, the more likely it is to draw in niche readers – from all over the world. Unless fluff is specifically requested (to boost ranking or SEO, which is generally frowned upon), always create original, creative, topic-approved content to coin yourself as a writer with value.</p>
<p><b>Stay neutral</b> – Picking a side is one of the easiest ways to make someone immediately disagree with you. That doesn’t mean opinions can’t be given, so long as stats or personal experience are shown for reference. It’s also a good idea to point out a flaw with the side you take, just to show readers your piece isn’t one-sided.</p>
<p>For example, look to the debate between Android and Apple; few users are indifferent. Any writer who is 100 percent either way (without throwing out a perk to the competition) will automatically alienate half their readers. Evening out the topic level will help tilt the math in your favor.</p>
<p><b>Take it slow</b> – The more overzealous a writer, the easier it is for an editor to ignore their services. Take time to feel a website owner out, see what they’re looking for, and submit as requested. Providing too much content too fast (or an offer to do so) can leave you unpublished and with one less contact in your inbox.</p>
<p>Guest writing can be a tricky game of finding available outlets and then filling custom-cut puzzle pieces. To help ensure happy parties on both sides, avoid these simple, yet blatant mistakes, each time you sit down to write.
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		<title>What’s Your Bottom Line?</title>
		<link>http://www.business2community.com/strategy/whats-your-bottom-line-0449087?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-your-bottom-line</link>
		<comments>http://www.business2community.com/strategy/whats-your-bottom-line-0449087#comments</comments>
		<pubDate>Thu, 28 Mar 2013 02:35:51 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.createhullabaloo.com/?p=217</guid>
		<description><![CDATA[In the world of writing professionally, you will come across budges of all shapes and sizes. There are those with a pea-sized content bubble, those with more funds than you can possibly charge for (morally at least), and the rare baby bears of fees – those who have your exact fees allotted for their writing...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-218" title="create hullabaloo knife stabbing price negotiators " alt="What’s Your Bottom Line? image Screen shot 2013 01 22 at 3.26.23 PM 300x2171" src="http://cdn2.business2community.com/wp-content/uploads/2013/03/Screen-shot-2013-01-22-at-3.26.23-PM-300x2171.png" width="300" height="217" />In the world of writing professionally, you will come across budges of all shapes and sizes. There are those with a pea-sized content bubble, those with more funds than you can possibly charge for (morally at least), and the rare baby bears of fees – those who have your exact fees allotted for their writing needs. But more often than not, you’ll be low balled beyond belief. If you ask for 40, they’ll offer 15, until you’ve met in the “middle” – and the company still spends less than needed.</p>
<p>Whether these businesses don’t understand how much good writing can cost, or they actually can’t afford it, they’ll try every tactic in the book to doc your fees. Sure not every writing job will attempt to be shady, but I’ve yet to be offered <em>more </em>money – that’s only a luxury that occurs on <em>Pawn Stars</em>.</p>
<p>Before stepping into your first (or next) writing job, come up with a bottom line. A minimum fee that you fee comfortable completing work for. Obviously, the longer the piece, the higher the bottom number. The same goes for those with more experience; you’re able to charge more than first timers.</p>
<p><strong>Haggling Numbers</strong></p>
<p>Starting high is an obvious negotiating tactic, that way there’s wiggle room if the client haggles. If not, you’ll just get a bigger paycheck for that job. However, it’s also worth noting that you provide discounts (a somewhat fancier word for “lowered rates”); some will see the fee and run for the hills, not even offering a “thanks but no thanks” email in parting. Starting high can certainly bring in bigger paying jobs, but failing to take smaller ones as well can alienate the rest of the field.</p>
<p>Next, list everything that your fee includes. One edit, two, research time, posting, etc. Show your client just how much value they’re getting for the price. Failing to do so can leave clients thinking you’re charging much too much, especially those who haven’t dealt with many writers. This also clears up any inconsistencies, showing both sides what’s required up front. Agreements and/or contracts can (and should) also be signed, but this initial list of services helps divide up price vs. merchandise.</p>
<p>Finally, look at what’s in it for you. For ghostwriting services, writers charge much more as they’re not getting credit. The only perk payment, and possibly a repeat client. In other scenarios, for instance writing for websites with clout, a link or bio can be placed, providing exposure and credit to the writer. In these instances, it’s feasible to take a smaller fee.</p>
<p>The bottom line is never a comfortable place for writers to sit, but having one ensures payment, and keeps them from a far worse situation – having no work. Start figuring your bottom line to help keep your bank account and writing career on track.
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		<title>Internet Worst Practices</title>
		<link>http://www.business2community.com/social-business/internet-worst-practices-0410900?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=internet-worst-practices</link>
		<comments>http://www.business2community.com/social-business/internet-worst-practices-0410900#comments</comments>
		<pubDate>Mon, 25 Feb 2013 13:00:36 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Social Business]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3026</guid>
		<description><![CDATA[Nothing gets my goat more than rude online behavior. Whether it be mean words, a misunderstanding of how things work, or flat out telling someone you are “busy” – a semi polite way of stating your time is more important than others’ – the internet is growing into a stalking, manner-less place. And I’m dog...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-3027" alt="Internet Worst Practices image Screen shot 2013 02 11 at 1.05.35 PM" src="http://cdn2.business2community.com/wp-content/uploads/2013/02/Screen-shot-2013-02-11-at-1.05.35-PM.png" width="309" height="339" title="Internet Worst Practices" />Nothing gets my goat more than rude online behavior. Whether it be mean words, a misunderstanding of how things work, or flat out telling someone you are “busy” – a semi polite way of stating your time is more important than others’ – the internet is growing into a stalking, manner-less place. And I’m dog gone tired of it. Why is it ok to act with such ill behavior just because we’re not meeting others face to face? Would we use these same negative instances in real life, not virtual.</p>
<p>While there’s plenty to be debated, it doesn’t change the fact that more and more users overshare, passive aggressive, and ignore our way through the day. Check out this list of worst (and popular) online practices to see if you’re a regular offender.</p>
<p><b>Improper Greetings</b></p>
<p>I’ve been told it’s rude to start an email with someone’s name, and not first stating hi or hello. While this is true in real life (imagine the terror of being greeted with “Joseph, where’s my report” or “Maureen how are you today?”), it’s up for debate in the world of emails. But no matter your stance, be sure and start each email with proper spellings and punctuation. Misspelling a name when a source is two inches away shows a hurried response and/or a lack of effort.</p>
<p><b>Checking Tone</b></p>
<p>Something about online anonymity (which isn’t all that anonymous) allows us to speak much more openly (AKA rudely) to others. Social media often lists insulting comments and/or wall posts, while the same is said for email. When tone can’t be deciphered, it’s important to know how recipients will respond to these types of text. Otherwise responses can come off as mean or in ill taste. If it helps, read your drafts out loud, or default to overly nice-sounding text. Kindness will work every time, while snarky emails can put a damper on relationships.</p>
<p><b>Response Time</b></p>
<p>How quickly do you respond to online interactions? Within the hour?, week, month? Or – gasp – not at all? As our instant capabilities continue to grow, failing to respond, or respond timely, can have long-term implications. It’s also worth noting that social media outlets show exactly when (time and date) a message was read, as do email receipts, which many add to important messages. Not responding to these messages are an added insult to the sender, and show their time and/or words aren’t important.</p>
<p><b>Online Trends</b></p>
<p>Finally, failing to grasp how platforms work can hurt your virtual image. While those who rarely use a computer can get away with, say, not knowing what a hashtag is, those who regularly log in and then use hashtags on Facebook can earn a bad rep. This is doubly true for businesses wanting to expand their online presence. Before making a point to use various acronyms or new trend, be sure you know what it means, and how to use it correctly.</p>
<p>Spending as much time on the net as I do, I could rant all day long about the lack of common sense. However, the above happen on a frequent basis, and by more offenders. Become part of the cause working toward better online practices, not against them. I, along with the internet, will thank you.
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		<title>B-Sides: Get Your 4G Out of My Face, Verizon</title>
		<link>http://www.business2community.com/mobile-apps/b-sides-get-your-4g-out-of-my-face-verizon-0403802?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=b-sides-get-your-4g-out-of-my-face-verizon</link>
		<comments>http://www.business2community.com/mobile-apps/b-sides-get-your-4g-out-of-my-face-verizon-0403802#comments</comments>
		<pubDate>Mon, 18 Feb 2013 13:00:49 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Mobile & Apps]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=3003</guid>
		<description><![CDATA[Despite my choice of media – radio, TV, the internet – I’m almost always met with a Verizon commercial. Short and claiming superiority, each is a 30-second slot of teasing, nonsensical marketing crap. I am a Verizon customer – have been since they bought out Alltel in 2008. But in those four-plus years of service,...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-3004" alt="B Sides: Get Your 4G Out of My Face, Verizon image Screen shot 2013 02 04 at 2.42.10 PM" src="http://cdn.business2community.com/wp-content/uploads/2013/02/Screen-shot-2013-02-04-at-2.42.10-PM.png" width="396" height="244" title="B Sides: Get Your 4G Out of My Face, Verizon" />Despite my choice of media – radio, TV, the internet – I’m almost always met with a Verizon commercial. Short and claiming superiority, each is a 30-second slot of teasing, nonsensical marketing crap. I <i>am</i> a Verizon customer – have been since they bought out Alltel in 2008. But in those four-plus years of service, I have yet to experience the phenomena that is “4G.” I’ve never searched the web at head-whipping speeds. I’ve never been given a formal definition of “LTE” – probably because Verizon knows it’s over my Midwestern cell phone abilities. And yet I’m subject to your frequent nagging as to how amazing it is. With each telling ding, it’s like a chorus of na-na-nu-boo-boo.</p>
<p><b>Why Can’t I Get 4G LTE?</b></p>
<p>Your guess is as good as mine … and mine is they think us Kansas folk don’t need speedy service. That or the population isn’t dense enough to warrant extra service. Instead of receiving services heavily advertised in our area, we get spotty, sometimes non-working 3G.</p>
<p>Is 4G better? I have no idea. But if it’s going to be shoved in my face every few minutes, I’d like my fair shot of it without an expensive relocation. Just ask any table-height dog.</p>
<p>According to <a href="http://opensignal.com/">OpenSignal.com</a>, I sit in a small bubble of red (strong signal), while being surrounded by weak-to-nonexistent areas of talking and data services. As for Verizon’s website, they tend to disagree, showing a saturated hunk of state. Various colors of the same shade are used, but don’t clearly define where 3G ends, and where 4G LTE Extended/4G LTE begins. It also fails to recognize known drop spots, and places where service doesn’t exist. (If you think 99 percent of Kansas is covered, let me take you for a scenic drive.)</p>
<p><b>Conspiracy?</b></p>
<p>I’m convinced Verizon has some type of kickback plan with Android. For every phone they sell, they must make a hundred or more Canadian dollars. Why else would their phones be urged so enthusiastically? Even when I told my local store I wanted an Apple phone, a squirly, excited man spent 20 minutes talking up Android’s services.</p>
<p>(I have no idea how that makes them want to limit their main advertisement, but the two can’t be a coincidence.)</p>
<p>Maybe if more people bowed down to the ways of Android, we’d be privy to Verizon’s upper level services. Don’t expect it to happen any time soon, though, Verizon. I’m much too cozy with my iPhone to make any hasty mistakes.
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		<title>Social Media = Free Entertainment</title>
		<link>http://www.business2community.com/social-media/social-media-free-entertainment-0390227?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-free-entertainment</link>
		<comments>http://www.business2community.com/social-media/social-media-free-entertainment-0390227#comments</comments>
		<pubDate>Mon, 28 Jan 2013 21:35:26 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2963</guid>
		<description><![CDATA[]]></description>
				<content:encoded><![CDATA[<p><img class="size-medium wp-image-2964 alignright" title="Social Media=Free Entertainment" alt="Social Media = Free Entertainment image Screen shot 2013 01 14 at 2.58.22 PM 258x300" Media=Free Entertainment" src="http://cdn.business2community.com/wp-content/uploads/2013/01/Screen-shot-2013-01-14-at-2.58.22-PM-258x300.png" width="258" height="300" />In our constant state of internet making life better, more and more websites are offering illegal activities with the slickest of ease. Whether you need to sample an upcoming CD, check out the debut episode of a to-be-aired series, or find where to purchase the cheapest cable cord keepers, it can all be done through the help of the interweb. Rights aside, these websites find a niche, and they help bring the past and status quo into one, easily accessible place.</p>
<p>And now that websites can be accessed via game consul and/or TV, even more are finding free entertainment in the comfort of their own living rooms.</p>
<p>Despite former hand slaps given out to Napster users and providers, these questionably-legal practices seem to be flourishing more than ever.</p>
<p>Are classic Disney Channel original movies your jam? Just head to YouTube or this <a href="http://parahsalmer.tumblr.com/post/25401958185/enjoy-please-do-not-message-me-with-requests-or">blog of compiled links</a> for a list of films, commercial-break free. (Zenon flashback anyone?) What about the Nickelodeon classics? Pixar? Wes Anderson? The latest season of 30 Rock featuring Chloe Grace Moretz? All can be found online with only minimal computer corruption.</p>
<p>Sure there’s sites such as <a href="http://www.hulu.com/">Hulu</a>, YouTube, and respective cable channels’ websites that offer recent episodes without fear. But for users who are behind on their TV watching (and who don’t want to spring for a subscription), it can still be found for free, and only clicks away.</p>
<p><b>Is It Legal?</b></p>
<p>Considering the terrifying credits that roll after each movie and/or TV show, I doubt it. However, websites are stating foreign jurisdiction (meaning they are hosted outside of the U.S.) as an out, among others. But even if it <i>is</i> legal, none of these sites seem to take pride in their honest business ways; none of them list legal status either way.</p>
<p>Another red flag comes with constant pop-up ads and minimal website design. How many legitimate websites offer overlapping links? Or a layout that looks like a child created? A general online rule to live by: if it looks shady, it probably is.</p>
<p>It’s also worth noting that many of these sites are riddled viruses. They may hack into computers, steal information while planting a series of cookies, or they may just want to stick it to the man. We’ll never know until we check out each site ourselves.</p>
<p>Is the fear worth it?</p>
<p>A) No. This is the end, catch ya next time.</p>
<p>B) Yes. Check below for a list of film/TV aggregates. You didn’t get them from me.</p>
<p><a href="http://www.allmyfaves.com/tvonline">All My Faves</a></p>
<p><a href="http://www.cokeandpopcorn.eu/">Coke and Popcorn</a></p>
<p><a href="http://www.cucirca.com/">Cucirca</a></p>
<p><a href="http://rirotv.com/tv/all/">Riot TV<br />
</a><br />
<a href="http://www.sidereel.com/">SideReel</a></p>
<p><a href="http://xfinity.comcast.net/">Xfinity</a> (for Comcast customers)
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		<title>Proof of Online Credibility: Should it Exist?</title>
		<link>http://www.business2community.com/online-marketing/proof-of-online-credibility-should-it-exist-0383370?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proof-of-online-credibility-should-it-exist</link>
		<comments>http://www.business2community.com/online-marketing/proof-of-online-credibility-should-it-exist-0383370#comments</comments>
		<pubDate>Mon, 28 Jan 2013 15:30:34 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2974</guid>
		<description><![CDATA[In the light of a recent scandal featuring (ahem) a certain football player – his girlfriend was as faux as Lucy Ricardo’s furs – more and more companies are advertising their online persona creations. No proof of life necessary, in their minds, if you’re online, you’re as good as breathing. And they’re turning a profit...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft  wp-image-2975" title="Proof of Online Credibility: Should it Exist?" alt="Proof of Online Credibility: Should it Exist? image Screen shot 2013 01 17 at 10.29.42 PM 300x228" src="http://cdn.business2community.com/wp-content/uploads/2013/01/Screen-shot-2013-01-17-at-10.29.42-PM-300x228.png" width="270" height="205" />In the light of a recent scandal featuring (ahem) a certain football player – his girlfriend was as faux as Lucy Ricardo’s furs – more and more companies are advertising their online persona creations. No proof of life necessary, in their minds, if you’re online, you’re as good as breathing. And they’re turning a profit along the way.</p>
<p>For a fee, which varies due to length and level of wool pulling, consumers can create an aloof social media user, to one who tells you their every mood; the difference all depends on the price.</p>
<p>But fake profiles are nothing new, only the publicity that surrounds them. Online stalkers, middle school pranksters, die hard fans, and all-around creepers have been using this tactic for years. Just check out the last season of <i>Stalked</i> for reference. And if you think about it, why wouldn’t people make fake profiles for profit? It’s <i>so</i> easy. What’s required for verification, an email? (Which is free to create and also doesn’t require any verification.) Sign me up; I could use the extra funds.*</p>
<p>What’s blowing up the social media stage, however, is the idea of the fake girlfriend. (We’re guessing tweens have been making fake boyfriends far too long for this to be news.) Whether people are actually surprised or just entertained, taglines like, “Because you don’t want to look lame,” and “It’s not the time of year to be alone” are making headlines of all sizes. Judgments aside, it’s causing quite the stir.</p>
<p><b>Should Credibility be Made?</b></p>
<p>As these fakers continue to grow, more and more actual social media users will become duped. But what’s the solution? A blue check next to every Twitter user’s account? Who would do the checking and what would call for a pass? In theory online legitimacy may sound great, but it implementation, it’s practically impossible.</p>
<p>However, that’s not to say we can’t do a bit of checking for ourselves. It’s called not being had. For instance, if a user has zero followers and follows 2k users. Or if strangers send you spam links … or links at all. Or if their Facebook posts come in at 30-second intervals. Or if accounts are void of any personal information. And other more technical things – they are probably an actual hack. Intent is to-be-determined, but either way, proceed with caution.</p>
<p>That’s not to say these accounts have to be avoided all together; known fakers are some of the most entertaining profiles out there. Rather they should be taken with a grain of salt – say, don’t tell these people your social security number. And also, maybe don’t become best friends with someone who won’t meet you in person.</p>
<p>With web “street” sense — like the notes above — who needs accountability? Screw the hokey pokey, folks, common sense is what it’s all about.</p>
<p>*Jokes; I only practice in legitimate online ventures.
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		<title>Hashtag Protocol: What You Should and Shouldn’t Do</title>
		<link>http://www.business2community.com/twitter/hashtag-protocol-what-you-should-and-shouldnt-do-0376581?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hashtag-protocol-what-you-should-and-shouldnt-do</link>
		<comments>http://www.business2community.com/twitter/hashtag-protocol-what-you-should-and-shouldnt-do-0376581#comments</comments>
		<pubDate>Mon, 21 Jan 2013 14:00:14 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2946</guid>
		<description><![CDATA[As thousands of new users sign up for Twitter each day, more and more addresses are talking, RTing, Friday Following, and favoriting their way across the web. Topics trend, celebrities and verified, and hashtags of all shapes and lengths will turn into self-made links. You know, those semi meaningless statements we all post after our...]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-2947" title="Hashtag Protocol: What you Should and Shouldn’t Do" src="http://cdn2.business2community.com/wp-content/uploads/2013/01/Screen-shot-2013-01-09-at-12.12.53-PM-300x279.png" alt="Hashtag Protocol: What You Should and Shouldn’t Do image Screen shot 2013 01 09 at 12.12.53 PM 300x279" width="300" height="279" />As thousands of new users sign up for Twitter each day, more and more addresses are talking, RTing, Friday Following, and favoriting their way across the web. Topics trend, celebrities and verified, and hashtags of all shapes and lengths will turn into self-made links. You know, those semi meaningless statements we all post after our real thoughts have been typed. For instance “ #cantstandit , #divorceishard , or #food – which are the first three examples I found.</p>
<p>Whether used to expand a statement (after all, we are only given 140 characters) or to link a trend, it’s a practice that’s become almost as popular as tweeting itself.</p>
<p>But like any good thing, there’s those who are out to ruin it. Because there is no set hashtag protocol, users place the character as they see fit. However, not all instances call for a pound-sign-then-words scenario.</p>
<p>To better control the hashtag-iverse, I suggest:</p>
<p><strong>Understanding How it Works</strong></p>
<p>Why use the hashtag on Facebook? In texts? Or in any other medium other than Twitter? Unless it’s a specific context (for instance, #thisone), the hashtag simply doesn’t work. There’s no link, users have to decipher which words are being smushed together, and no merit exists. What’s the point?</p>
<p>Ill-placed signs can also confuse readers without a Twitter account. (Yes, those people exist.) One of the best examples of technology-illiterate users can be found in the sitcom <em>Raising Hope</em>. In one episode, two middle-aged parents decide, “If the 40-year-olds on <em>Glee</em> can act like teenagers, so can we,” and begin sharpening up on modern-day lingo. In their quest, they fail to grasp the hashtag, using it as an insult instead.</p>
<p>“Hashtag!”</p>
<p>“Hashtag Virginia is awesome. Reply all.”</p>
<p><strong>Don’t Include Punctuation</strong></p>
<p>Another oddity of the hashtag is that any sign of punctuation negates its link. No commas, periods, or apostrophes allowed. Those who do include grammar marks are left with an awkward, impartial word their tweet. If it’s necessary to tag, leave out the marks all together. We’ll know you’re doing it on purpose, I swear. Just remember to include the proper punctuations the rest of the time.</p>
<p><strong>Leave out the Obscure </strong></p>
<p>Finally, my biggest pet peeve, unnecessary and ridiculous hashtags – people who sandwich together an entire slew of words, usually that have no reference to social media or public knowledge. For instance, #nevertrustyour10yearold or #thisispossiblythelongesthashtagthathaseverbeenwrittenever. Do users think others will click on that link? Do they think anyone else will tag it? Again (sigh) what is the point? <img class="size-medium wp-image-2950 alignleft" title="Hashtag Protocol: What you Should and Shouldn’t Do" src="http://cdn.business2community.com/wp-content/uploads/2013/01/Screen-shot-2013-01-09-at-12.16.06-PM-300x65.png" alt="Hashtag Protocol: What You Should and Shouldn’t Do image Screen shot 2013 01 09 at 12.16.06 PM 300x65" width="300" height="65" /></p>
<p>Others have taken to capitalization to help readers decipher words, #LikeThis. Twitter doesn’t give a what about proper nouns, and links them all the same. Therefore users who create #thesocialrobot and #TheSocialRobot will be taken to the same clicking destination. While it’s true these versions are easier to read, I’d prefer if we didn’t need them at all. If so many words are used that distinguishing sizes are required, maybe it shouldn’t be hashtaged. Besides, we’ve already put a kibosh on punctuation, why try to make other aspects grammatically correct?</p>
<p>While it looks as though hashtags are here to stay, we can only hope that some of its bad habits are not. Stick to tagging in a smart, sensical manner to keep your followers easily informed … and to keep <a href="https://twitter.com/wonderwall7">@wonderwall7</a> and I off your back.
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		<title>The Informality of Online Announcements</title>
		<link>http://www.business2community.com/online-marketing/the-informality-of-online-announcements-0370906?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-informality-of-online-announcements</link>
		<comments>http://www.business2community.com/online-marketing/the-informality-of-online-announcements-0370906#comments</comments>
		<pubDate>Fri, 11 Jan 2013 21:30:02 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2925</guid>
		<description><![CDATA[Remember when Beyoncé showed up pregnant to the VMAs? Without previous warning, she arrived in stilettos and a prominent baby bump. Or when Julia Roberts’s happy-birthday-America party was actually a pop-up wedding? Patriotic guests arrived ready to light firecrackers and instead found themselves to be guests at a surprise nuptial event. Seemingly last minute, these...]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2926" title="The Informality of Online Announcements" src="http://cdn.business2community.com/wp-content/uploads/2013/01/Screen-shot-2013-01-03-at-4.17.35-PM.png" alt="The Informality of Online Announcements image Screen shot 2013 01 03 at 4.17.35 PM" width="237" height="341" />Remember when Beyoncé showed up pregnant to the VMAs? Without previous warning, she arrived in stilettos and a prominent baby bump. Or when Julia Roberts’s happy-birthday-America party was actually a pop-up wedding? Patriotic guests arrived ready to light firecrackers and instead found themselves to be guests at a surprise nuptial event. Seemingly last minute, these ladies kept their secret hidden until they were ready to spill the beans. Nowadays, however, it seems that – celeb or not – the choice of reveal is coming through the internet. No pregnant mummy costume or I’m-still-married announcement needed. Instead, good and bad news alike is posted on Facebook, Twitter, one’s blog, or any other type of online outlet. Receiving varying levels of response, it seems that “Facebook official” is the proven method of choice.</p>
<p>However, there can be some serious risks to telling the world about your personal life. Most obviously, the internet is a permanent place; practically anyone can see your news, whether or not you want them to. There’s also the fear of leaving others out. Unless a user happens across your info-filled post, they might miss the boat. Without certain knowledge, it’s impossible to provide a congratulatory or I’m-here-for-you remark. And even when comments are left, the “like” or RT isn’t near as personal as the real thing.</p>
<p>With this removed level of intimacy, many are met with an almost robotic sense of closure. What was once a right of passage and an experience to look forward to can now be done with zero human interaction.</p>
<p>Whatever happened to fancy mailed scrolls? Parchment and trumpets that confessed events? What about excited phone calls outlining a day’s previous event? Or, at the very least, an email addressed to specific individuals? Without even minimal fanfare, online announcements can quickly become overdone and underrated.</p>
<p>While it’s doubtful that we’ll ever revert completely to our former ways, finding a new form of announcement can greatly improve our personal experiences. Leaving out the emoticons, acronyms, and other webby insignia, and the flare that once was the announcement can easily be restored.
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		<title>B-Sides: Are Acronyms OOC? (Out of Control)</title>
		<link>http://www.business2community.com/content-marketing/b-sides-are-acronyms-ooc-out-of-control-0358503?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=b-sides-are-acronyms-ooc-out-of-control</link>
		<comments>http://www.business2community.com/content-marketing/b-sides-are-acronyms-ooc-out-of-control-0358503#comments</comments>
		<pubDate>Mon, 17 Dec 2012 23:34:48 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2872</guid>
		<description><![CDATA[Thanks to technology that limits the bantering once allowed through social media (see MySpace’s lengthy posts for reference), users of all ages and English levels have revolted to an ongoing list of tactics. From acronyms that create a phrase, to abbreviations that save typing space, the Internet is becoming more and more difficult to understand....]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2873" title="B Sides: Are Acronyms OOC? (Out of Control)" src="http://cdn2.business2community.com/wp-content/uploads/2012/12/Screen-shot-2012-12-10-at-1.25.33-PM-300x161.png" alt="B Sides: Are Acronyms OOC? (Out of Control) image Screen shot 2012 12 10 at 1.25.33 PM 300x161" width="300" height="161" /></p>
<p>Thanks to technology that limits the bantering once allowed through social media (see MySpace’s lengthy posts for reference), users of all ages and English levels have revolted to an ongoing list of tactics. From acronyms that create a phrase, to abbreviations that save typing space, the Internet is becoming more and more difficult to understand. Shortened words, awkward punctuation in lieu of art, and emoticons out the wazoo – they’re all overtaking my online space. A single surf can send me to Urban Dictionary or slang aggregators multiple times – and being online is my job.</p>
<p>Rather than trying to figure out how all the tweens can read each other’s minds (why is ITYM “I think you mean” and not “I tossed your [junk] mail” or “It’s top Yen market.”?), I’ll continue to type what I mean through chat, text, and email. You know, with actual words, not <em>just</em> letters. Does it take more time? Perhaps, but if there’s confusion in my online conversations, it’s out of human error, not subject matter. And an added perk, my typing speed has skyrocketed from all the practice; I’ve got the carpal tunnel to prove it.</p>
<p>Besides, how does one pronounce ITYM – <em>eye-tem</em>, as in <em>item</em>? As in a word that needs no explanation to English speakers above the age of four? The last thing English needs is more homonyms; the Internet tells me there is already between 8,000 and 12,000. I can name significantly less.</p>
<p><strong>The Future and 26-letter Pick Up</strong></p>
<p>It’s a risky game, adjusting a language for the sake of online and/or technology use. Forever shortening and adding new meanings to what once indicated falling asleep on one’s keyboard. However, it’s a branch of language that looks like it’s here to evolve. Soon there will be acronyms for acronyms, new uses for punctuation, and synonyms that new generations will pen, leaving today’s emoticon masters in the dark. There’s already “stackronym,” which means combining abbreviations to create new ones. (For those over the age of 19, these are known as portmanteaux.) What’s next? An entire separate language for online chatting? Varying dialects and accents – or rather spellings as they’re typed, not spoken?</p>
<p>There’s no telling just how far the chat type will go.</p>
<p>Either way, when it comes to SOWFSS (shortening one’s words for the sake of space), count me out. I’ll continue to avoid alphabet soup unless it comes in a can.</p>
<p>photo courtesy of <a href="http://agonyis.com/2009/10/17/obscure-acronyms/">Agonyis.com<br />
</a>
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		<title>Why You Should Amazon Wish List</title>
		<link>http://www.business2community.com/tech-gadgets/why-you-should-amazon-wish-list-0353110?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-you-should-amazon-wish-list</link>
		<comments>http://www.business2community.com/tech-gadgets/why-you-should-amazon-wish-list-0353110#comments</comments>
		<pubDate>Tue, 11 Dec 2012 03:50:22 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Tech & Gadgets]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2857</guid>
		<description><![CDATA[In a few short weeks, Santa will be landing on our rooftops, sliding down our chimneys, and eating up the cookies we so thoughtfully left for him. But while Santa may be a great mind reader at giving gifts (come on, how did he know what you wanted every single year?), that doesn’t mean the...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2858" title="Why You Should Amazon Wish List" src="http://cdn2.business2community.com/wp-content/uploads/2012/12/Screen-shot-2012-12-06-at-2.29.21-PM-300x285.png" alt="Why You Should Amazon Wish List image Screen shot 2012 12 06 at 2.29.21 PM 300x285" width="300" height="285" /></p>
<p>In a few short weeks, Santa will be landing on our rooftops, sliding down our chimneys, and eating up the cookies we so thoughtfully left for him. But while Santa may be a great mind reader at giving gifts (come on, how did he know what you wanted every single year?), that doesn’t mean the rest of us have those same skills. Shopping for others can be a real chore. Whether snooping web browser history, asking for a list, or even hiring an investigator, holiday gifts usually leaves us with some serious research work.</p>
<p>However, that’s all the more reason to explore the help of Amazon’s Universal Wish List. While it’s no surprise I’m a big fan of the site, the wish list feature is one that all users should explore – no matter where their online affiliations lie.</p>
<p>So, why should you use it?</p>
<p>The <a href="http://www.amazon.com/gp/wishlist">Amazon Universal Wish List</a> (AUWL) allows users to add anything they like, from any website, anywhere. Take a second and reread that. No matter if you’re shopping on Target, Etsy, or some back alley website that sells bootlegged cash, you can store it in your AUWL. Just a quick download away, all it takes is clicking and a confirm (that doesn’t require email) to put thousands of items on your list.</p>
<p>The more it’s updated, the more Amazon can read your mind, sending emails when things you like go on sale. Similar products, brands, and items will be placed in a recommendation category. And they are right 95 percent of the time.</p>
<p>Users can even create multiple lists, each of which can be made private or public. Share what you want, and hide what’s too embarrassing, like your desire for original boy band CDs. That’s the great part about AUWL: they don’t care what you add. While, in all likelihood there’s some Amazon employee on quality control laughing at your expense, it’s a risk that just has to be taken. (If it helps, I’ve yet to be ousted for the many embarrassing items on my own list. Everyone wants a Skip-It and collector’s edition of <em>Daria</em>, right?)</p>
<p>This shopping season – and the rest of the seasons too – use AUWL to keep all your important needs in one, easy to find place. Then when opening up your gifts, you can remember to thank yourself.</p>
<p>Image taken from Disney’s <em>Sleeping Beauty<br />
</em>
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		<title>B-Sides: If It Requires a Sign Up, I’m Out</title>
		<link>http://www.business2community.com/online-marketing/b-sides-if-it-requires-a-sign-up-im-out-0318689?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=b-sides-if-it-requires-a-sign-up-im-out</link>
		<comments>http://www.business2community.com/online-marketing/b-sides-if-it-requires-a-sign-up-im-out-0318689#comments</comments>
		<pubDate>Mon, 05 Nov 2012 15:30:52 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2746</guid>
		<description><![CDATA[Each day, I dread logging into my email account. An act of necessity, I often exit once or twice before truly diving in. No I didn’t lose my password or get attacked by spam – the culprit is billions of semi legitimate emails, just waiting for my attention. It might be writing contests, bank statements,...]]></description>
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<p>Each day, I dread logging into my email account. An act of necessity, I often exit once or twice before truly diving in. No I didn’t lose my password or get attacked by spam – the culprit is billions of semi legitimate emails, just waiting for my attention. It might be writing contests, bank statements, the Google alerts I signed up for … or something that’s actually necessary, but it’s <em>always</em> there. And rather than waste hours per day reading what others have sent, I delete them. Those newsletters you probably emailed, that sign up stuff that had to be verified, they’re all long gone. Into the depths of Gmail and forever out of my hair.</p>
<p>To be clear, I do address the emails that are truly important. Work questions, responses to writing applications, and whatever else isn’t a giant waste of time is kept. Perhaps a <a href="http://www.someecards.com/">someecards</a> quip or stat about Kansas State football. The rest, though? Trash.</p>
<p><img class="alignright size-medium wp-image-2749" title="B Sides: If It Requires a Sign Up, I’m Out" src="http://cdn2.business2community.com/wp-content/uploads/2012/10/Screen-shot-2012-10-25-at-5.52.22-PM-300x164.png" alt="B Sides: If It Requires a Sign Up, I’m Out image Screen shot 2012 10 25 at 5.52.22 PM 300x164" width="300" height="164" />This constant battle to keep my email new-message free, however, is a big time commitment. (Can I get a #whitepeopleproblems?) To cut this off at the source, I’ve started boycotting anything that requests my email address. No new sign ups, no shopping that doesn’t allow guests, and no “sign up and get”s. OR, say it’s a service I <em>do</em> need, I use the Hotmail address I haven’t used in two years. It’s likely full of old college news and coupons from Bath and Body Works, the company that asks for electronic info every time you shop. Can we not just buy our Exotic Coconut candles in peace?</p>
<p>To every newsletter-happy, fact-sender, constant-tip-provider, inbox-filler out there, I’m done. Instead of signing up for your service, I’ll find an alternative one that doesn’t send multiple emails per day. Facebook sign-ins are equally annoying, requiring access to personal information and posting at-will on our social media pages. And say, you’re Etsy or Amazon, or something equally awesome, I’ve already unsubscribed to your constant nagging and unsolicited advice.</p>
<p>Nice try, guys. But when I want your help, I’ll be sure to check out the recommendations section – on my own time, and in a place where my inbox can be none-the-wiser.</p>
<p>Screen shots taken from <a href="https://pinterest.com/join/signup/">Pinterest</a> and someecards 10-25-12.
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		<title>Social Media Training Becoming Mandatory</title>
		<link>http://www.business2community.com/social-media/social-media-training-becoming-mandatory-0323070?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-training-becoming-mandatory</link>
		<comments>http://www.business2community.com/social-media/social-media-training-becoming-mandatory-0323070#comments</comments>
		<pubDate>Sun, 04 Nov 2012 21:50:47 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2763</guid>
		<description><![CDATA[It can be argued that the world is in a current state of online limbo. So many websites, social media platforms, and online resources are popping up – often times on a weekly basis – that it’s hard for users to know where to go, and where to accolade their computer time. This might mean...]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-2764" title="Social Media Training Becoming Mandatory" src="http://cdn2.business2community.com/wp-content/uploads/2012/11/Screen-shot-2012-10-31-at-6.11.51-PM-300x202.png" alt="Social Media Training Becoming Mandatory image Screen shot 2012 10 31 at 6.11.51 PM 300x202" width="300" height="202" />It can be argued that the world is in a current state of online limbo. So many websites, social media platforms, and online resources are popping up – often times on a weekly basis – that it’s hard for users to know where to go, and where to accolade their computer time. This might mean burning hours online, or avoiding the net altogether; users have taken all types of approaches. But until enough time has passed to show what is truly worthwhile, (look to MySpace for inspiration) it’s hard to say what’s worth signing up for and what shouldn’t earn a second click.</p>
<p>What sites and/or platforms will make it, however, is not the only area under review. How companies are training their employees is also in a constant state of adjusting. Most recently, execs are making social media training a mandatory event – whether or not employees are online marketers. Under these guidelines employees of all ages learn the basics of Facebook, Twitter, Pinterest, how to post, and more. Some companies have even opted for more complicated lessons, like using scheduling agents or tracking profile response numbers.</p>
<p>Will this prove helpful? Or are companies spending time and funds to train employees on a platform they might not ever use (other than personally)? After all, how many janitors are trained in sales and vice versa? Social media has seemed to defy logic and becoming a necessity across the board. (Although many companies claim that the training is to avoid employees posting inappropriate content.)</p>
<p>These issues, along with countless others, remain to be answered. But what this step does show is that social media is growing in importance and reach. Not many years ago it was just another tool in the arsenal of unused items – and now its use is becoming a forced event.</p>
<p>I’m betting Mark Zuckerberg couldn’t be happier.</p>
<p>Photo courtesy of <a href="http://www.flickr.com/photos/cote/5644746211/">Cote</a>.
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		<title>How to Use Social Media to Build a Fan Base</title>
		<link>http://www.business2community.com/social-media/how-to-use-social-media-to-build-a-fan-base-0307120?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-use-social-media-to-build-a-fan-base</link>
		<comments>http://www.business2community.com/social-media/how-to-use-social-media-to-build-a-fan-base-0307120#comments</comments>
		<pubDate>Thu, 18 Oct 2012 20:00:28 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2688</guid>
		<description><![CDATA[For many, their job is a rewarding profession. It’s what calms them, allows them to produce a creative outlet, and getting paid is just an added bonus. After all, who wouldn’t love to get paid for what they love? For example, in the writing world, from blogging, to commenting, to sharing newsletters, copy creates a...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2689" title="How to Use Social Media to Build a Fan Base" src="http://cdn.business2community.com/wp-content/uploads/2012/10/Screen-shot-2012-10-15-at-9.59.02-AM1.png" alt="How to Use Social Media to Build a Fan Base image Screen shot 2012 10 15 at 9.59.02 AM1" width="245" height="191" /></p>
<p>For many, their job is a rewarding profession. It’s what calms them, allows them to produce a creative outlet, and getting paid is just an added bonus. After all, who wouldn’t love to get paid for what they love? For example, in the writing world, from blogging, to commenting, to sharing newsletters, copy creates a number of specialized professions. Getting paid, however, generally depends on sales, exposure, and more. From growing a fan base in any profession to finding new outlets that will help your cause, collecting a paycheck can be several variables away.</p>
<p>Luckily though, there are ways to help spread the word about your company and/or stance. And they can be done for free. Whether or not you are a marketing expert, outlets can be taken to get others involved and excited about your products. Follow these simple steps to help make the most out of your marketing efforts, experience aside.</p>
<p><strong>Getting Online</strong></p>
<p>Social media accounts, including sites such as Facebook, Twitter, and Pinterest, have skyrocketed in popularity over the past few years. Billions of users are logging in each and every day, and reaching them is just a profile away. Start by choosing what outlets you wish to pursue, and checking out what options they provide.</p>
<p>For example, Facebook hosts fan pages, where individuals or small businesses can create a page outlining themselves. Followers can then “like” said page, and receive information on a regular basis, such as release dates, sales, or where items will be sold. This is also a great place for user interaction, as fans can comment or ask questions about upcoming topics.</p>
<p>Twitter, a much different type of platform, posts information in real time, allowing account holders to post links or to share relevant industry news. Pinterest, in contrast, is almost completely picture based. Here users can put together intriguing photos of their work, inspiration, tools of the trade, and more.</p>
<p>Other outlets include LinkedIn, which offers a more professional setting, Google +, YouTube, Flickr, and Goodreads, where readers can share their favorite books.</p>
<p><strong>Spread the Wealth</strong></p>
<p>Keeping current and updated profiles (how else are followers going to know what’s going on?) is a great way to spread the word. While it won’t provide for a checkout application, it will help build a fan base and get others excited about what you have to offer. Bottom line, more exposure = more sales. Take advantage of social media for a free and proven marketing outlet.</p>
<p><em>Head to <a href="http://www.seprint.com/">SEPrint.com</a> for your printing needs today.</em></p>
<p><em>Photo courtesy of <a href="http://technorati.com/social-media/">Technorati.com</a>.<br />
</em>
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		<title>Photography via Smartphone: How the Game is Changing</title>
		<link>http://www.business2community.com/mobile-apps/photography-via-smartphone-how-the-game-is-changing-0301981?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=photography-via-smartphone-how-the-game-is-changing</link>
		<comments>http://www.business2community.com/mobile-apps/photography-via-smartphone-how-the-game-is-changing-0301981#comments</comments>
		<pubDate>Tue, 09 Oct 2012 17:40:39 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Mobile & Apps]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2667</guid>
		<description><![CDATA[Several years and camera models ago, taking a quality picture took equipment, knowhow, and a few tricks up one’s sleeve. Whether the lighting needed adjusting, props helped enhance the photo, or some professional background was used, photography wasn’t just for the layman. It took experience and several loads worth of equipment. With today’s technology, however,...]]></description>
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<p>Several years and camera models ago, taking a quality picture took equipment, knowhow, and a few tricks up one’s sleeve. Whether the lighting needed adjusting, props helped enhance the photo, or some professional background was used, photography wasn’t just for the layman. It took experience and several loads worth of equipment.</p>
<p>With today’s technology, however, a quality photograph is just a new gadget away – smartphones. Even more threatening, these electronics are portable … and the majority of the population has them. Now, a phone with a decent camera can create vintage, specialty, and customized photos from their mobile devices. No professionalism needed.</p>
<p>And now with the iPhone 4S and 5 coming with an eight-megapixel camera, LED flash, and Panorama – which allows users to take wide view pictures without expensive and alternative equipment – photo taking has only become easier. Other smartphone makers aren’t far behind either, offering heavy-duty flashes and photo editing capabilities. Since the release of photography-related apps, such as Instagram, Diptic, and Camera+ (most of which are free), editing has become effortless as well. No longer are hours of Photoshop required to create quality pics, just a smartphone and its accompanying applications.</p>
<p>Of course, when smartphones can perform so many functions, users are being all the more careful with their devices. Between custom leather cases, safety screens, and more, users are protecting their all-in-one photography devices.</p>
<p>From film cameras and black room editing, to smartphones that virtually make photography hassle free, the idea of photos has taken a huge turn within the past few years. Now almost anyone with a smartphone can produce quality, customized pictures – experienced or not.</p>
<p>Be sure to stay tuned to see what new changes smartphone photography has in store.</p>
<p>Screen shot taken 10-8-12 from <a href="http://storyleather.com">StoryLeather.com</a>.
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		<title>What Freelancers Shouldn’t Do</title>
		<link>http://www.business2community.com/strategy/what-freelancers-shouldnt-do-0290295?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-freelancers-shouldnt-do</link>
		<comments>http://www.business2community.com/strategy/what-freelancers-shouldnt-do-0290295#comments</comments>
		<pubDate>Sat, 29 Sep 2012 19:00:32 +0000</pubDate>
		<dc:creator>Bethaney Wallace</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://thesocialrobot.com/?p=2656</guid>
		<description><![CDATA[Freelancing – a term that is often associated with the brave, the hard up, or the unemployed – is a growing trend across all markets. From construction, to reporting, to Internet-based entities (such as TSR), freelancing is showing brick and mortars they’re not the only successful market available. And considering all the perks, it’s no...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2657" title="What Freelancers Shouldn’t Do" src="http://cdn2.business2community.com/wp-content/uploads/2012/09/Screen-shot-2012-09-24-at-11.34.52-AM-300x146.png" alt="What Freelancers Shouldn’t Do image Screen shot 2012 09 24 at 11.34.52 AM 300x146" width="300" height="146" />Freelancing – a term that is often associated with the brave, the hard up, or the unemployed – is a growing trend across all markets. From construction, to reporting, to Internet-based entities (such as TSR), freelancing is showing brick and mortars they’re not the only successful market available.</p>
<p>And considering all the perks, it’s no surprise why. Other than not receiving health insurance or a matched retirement plan, it’s a pretty sweet gig. Having been freelancing full time for some time now, I’ve decided it’s more than a great call. If I don’t want to take a project, I don’t. If I want to take a day off, I do it. Sure there’s a few down sides, like forever chasing down payments from clients who assume you’re born with a trust fund or stash of jewels. And then there’s the occasional unpaid bill that’s returned with a summons. But for every client that threatens with legal action, there’s 10 more good guys, just waiting to compliment your work and pay within the hour.</p>
<p>Every day is a real crapshoot, and I’ve yet to have a workday resemble another – an aspect I consider the biggest perk of all.</p>
<p><strong>What We Do</strong></p>
<p>As a contracted employee, I browse upcoming job listings daily. Searching for upcoming gigs – both long term and intermittent – is how I stay ahead of the when-one-project-runs-out curve. On any given day, The Social Robot is working for five-ten different companies or individuals. Some of these clients are regulars, those we perform set weekly tasks for, while others pop in and out as they please, perhaps only asking for a single blog.</p>
<p><strong>Learning the Hard Way</strong></p>
<p>It’s this constant flow of people and virtual correspondence that requires a freelancer to learn the game and learn it fast.</p>
<p>As a newbie, I wrote for too-low rates, provided uncharged edits, and basically took any job that came my way. I was stiffed on payments, had my writing critiqued by those who wrote, “We need freelancer’s for our on line campaign.” And tens of other annoyances that made me want to dance out my rage in a so-called Angry Dance.</p>
<p><object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube-nocookie.com/v/XMjgSkfQPSY?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube-nocookie.com/v/XMjgSkfQPSY?version=3&amp;hl=en_US&amp;rel=0" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p>Now, having learned what <em>not</em> to do, I avoid certain posts. But because writers still provide unfair services, job ads will still ask for them and get what they want. Until we learn to stand up for ourselves, the market will continue to work against us.</p>
<p>And contain crappy terms such as:</p>
<ul>
<li>Not defining a price. Posts will offer “between $4*-$20 per blog,” without giving a solid hint as to what differentiates the two. While these posts aren’t to be avoided all together, do not even consider taking the lowest bid.</li>
</ul>
<p>When was the last time a per-hour or salaried employee was told they’d be paid between certain dollar amounts, between a number and five-times that? No one would apply, right?</p>
<p>Instead, prove you’re good (keep a solid portfolio on hand), and then turn in excellent work, that is, after you’ve agreed on a fair price.</p>
<ul>
<li>Asking too much. Job ads will request tens of requirements and then offer writers a measly rate. Usually, these posts say “you MUST” multiple times, and uses caps and bolding for good measure. If you see this type of post, move on. Anyone worth working for won’t make you jump through hoops – or if they do, they’ll be willing to pay for the trouble.</li>
<li>Will only pay upon approval. If the work was requested and completed, it should be paid for. Bottom line. Edits are certainly available, but rewrites (without an added fee) is borderline stealing. Don’t offer to work for anyone who possesses this policy.</li>
<li>Posts that require unpaid samples up front. (Or if you have a good portfolio, at all.) When applying for writing jobs, the reality is that you’ll only hear back from a small number of them. Don’t waste your time and efforts on samples for those who may never offer you a position.</li>
</ul>
<p>And finally, offering to <em>not</em> use your post isn’t a perk (unless given a kill fee). You still spent the time and the efforts, and that employer should pay you for your time, not point out that you can still shop said piece around.</p>
<p>While being your own boss offers multiple perks, there are still obstacles to overcome. Whether working as a writer or looking to hire one, keep these points in mind. As a fair and equally run entity, freelance work can be a great medium. But in the wrong hands, it’s one that can leave both sides angry and broke.</p>
<p>To learn more, go to <a href="http://www.freelancersunion.org/">FreelancersUnion.org.</a></p>
<p><em>*Do NOT write for $4. Or even double that. It was merely an example.</em></p>
<p>Photo courtesy of <a href="http://christopherwink.com/2011/01/10/how-to-be-a-freelance-journalist/">Christopher Wink</a>. Video from <em>Flight of the Conchords</em>.
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