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Profile: Ben Richardson
Articles by Ben Richardson
12 Brands That Follow the 12 Tenets of the Scout Law
Every Monday night, from age 6 through age 17, you could find me at a Boy Scout meeting. Many of those Scouting values are still fresh in my mind –... read more
Guest Blogging: Why It’s Important & How To Do It Well
3Content is good. Blogging is great. Guest blogging is fantastic. Guest blogging carries all of the benefits that your standard blog brings to the table: fresh new content, SEO value,... read more
7 Questions for Creating Content That Actually Matters
This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO... read more
How charity: water Revolutionized Non-Profit Branding
1Last week, I had a meeting with a new client who operates a successful and fast growing non-profit. His organization’s momentum has been steadily building over the last five or... read more
Sen. Chuck Grassley: Best (Worst) Twitter Account Ever
Folks, if you’re new to Twitter and this whole “social media marketing” thing, I’ve got some good news for you. As it turns out, most of what you’ve been told... read more
What Is Content Marketing? 11 Definitions
“Content.” The buzzword of 21st century marketing. But what is content marketing exactly? Check out these 11 definitions from around the web, starting with everyone’s favorite dictionary… “Content marketing is... read more
4 Great Mother’s Day Advertising Campaigns
Sunday brings yet another annual dilemma of modern life: do I buy flowers or do I not buy flowers? If you’re a flower-buyer, then good for you. You’re set. But,... read more
9 Things You Can Learn From David Ogilvy About Copywriting
2What do Rolls-Royce, Dove, Shell, and Schweppes all have in common? The answer: David Ogilvy, known throughout the copywriting and advertising industries as “The Father of Advertising.” For a quick... read more
Pull Back the Veil & Build Trust With Your Copy
When was the last time you looked up a new business and came across a line like this? Company XYZ uses state-of-the-art technology to bring integrated solutions to clients in... read more
Branding Tips to Kick Through Kickstarter Anonymity
Building your brand on Kickstarter is no easy task. Staying afloat in the Kickstarter sea of anonymity requires strong branding, perseverance, and – of course – a fantastic product. Check... read more
Spring Cleaning for Your Twitter Account
According to the most recent figures, there are roughly 500 million Twitter users, and 288 million of them use Twitter regularly. As these figures expand, your social media marketing strategy... read more
More Blogging = More Sales (A Case Study Roundup)
Kind of has that too-good-to-be-true ring to it, doesn’t it? Well, I’m not going to try to sell you on some never-before-heard-of facts. Instead, I’ve rounded up some of the... read more
The IBM Brand: How Tech Became Human
In a short video about the IBM brand, Jon Iwata, Senior Vice President (Marketing and Communications), states, “We don’t try to manage the IBM brand. We try to manage our... read more
Content Marketing With P.T. Barnum
It’s my guess that P.T. Barnum would have found the internet, no pun intended, to be a wild and outlandish circus of advertising opportunity. You may not have much respect... read more
Why Your Brand Should Talk To Fans On Twitter
Social media marketing can take a good chunk of time (and money) out of your week. Between creating content, publishing, and disseminating it, you might feel like you don’t have... read more
