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Profile: Ben Richardson

Ben Richardson is a freelance writer who got his start with Content Equals Money, a content generation firm serving marketing and SEO agencies.  He earned his BA in philosophy from Belmont University, and continues to reside in Nashville as a writer/blogger/poet/freelancer.  He writes about branding, content marketing, poetry, literature, and writing (of course).  He is currently authoring his first children's book.  His blog is CopyPoetCopy.

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Articles by Ben Richardson
4 Outdated Ways to Market Your Business Online

4 Outdated Ways to Market Your Business Online

Online Marketing

Just how fast is the internet changing? Well, not only will 75% of the world’s population have internet access by 2015… So will roughly 6 billion devices. It’s called “The... read more

Copywriting Tips from the VW “Think Small” Ad Man

Copywriting Tips from the VW “Think Small” Ad Man

Marketing

Bob Levenson has been hailed as the greatest “ad man” of all time by his contemporaries on Madison Avenue and around the world. Like Rosser Reeves, Levenson’s dynamic career and... read more

Silicon Valley’s Explosive DIY Marketing Tactics

Silicon Valley’s Explosive DIY Marketing Tactics

Marketing

Looking to beef up your content marketing strategy Silicon Valley style? Check out these three fast growth companies, which use tactics applicable to virtually any business… #1 Dropcam: Customer &... read more

Brutally Honest Branding: Newcastle Brown Ale (Brand Case Study)

Brutally Honest Branding: Newcastle Brown Ale (Brand Case Study)

Branding

1

How did Newcastle Brown Ale become the fastest growing brand on Facebook? Brutal honesty. And a heavy-handed pour of dry humor. (Or should that be dry humour for the Brits?)... read more

Creative or Writing Agency: Which Is Right for You?

Creative or Writing Agency: Which Is Right for You?

Content Marketing

There’s something really appealing about hiring a creative agency like Wieden + Kennedy to design your product packaging, write a brilliant ad campaign, and create a gorgeous app that engages... read more


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Put Your Copy on a Treadmill: 3 Slim & Trim Tactics

Put Your Copy on a Treadmill: 3 Slim & Trim Tactics

Content Marketing

In early silent films, the “chase scene” was a tried-and-true tactic for extending film length. It was also the main reason many viewers paid to go to the theater. A... read more

9 Creative Ways To Increase Organic Traffic To Your Site

9 Creative Ways To Increase Organic Traffic To Your Site

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Perhaps you’re a regular blogger, but are you really doing everything in your power to increase organic traffic to your site? Check out these eight creative ways you can start... read more

Conversion Writing Tips from “Mad Men” Model Rosser Reeves

Conversion Writing Tips from “Mad Men” Model Rosser Reeves

Strategy

What does a preacher’s kid do when he gets drunk, totals a friend’s car, and is expelled from school? If you’re Rosser Reeves (1910-1984), you go into advertising and copywriting.... read more

How Content Writing is a Lot Like Telling Stories to a 4-Year Old

How Content Writing is a Lot Like Telling Stories to a 4-Year Old

Content Marketing

This past week, I spent a lot of time in cars, buses, and trains. With a four-year old. Consequently, I also spent a lot of time making up stories about... read more

How to Do Real-Time Content Marketing

How to Do Real-Time Content Marketing

Content Marketing

Remember Oreo’s “You Can Still Dunk in the Dark” tweet last Super Bowl? Turns out that ingenious little piece of real-time content marketing was 18 months in the making. Plus,... read more

7 Reasons Why Your Clients Shouldn’t Write Their Own Content

7 Reasons Why Your Clients Shouldn’t Write Their Own Content

Content Marketing

2

It goes without saying that we’re huge proponents of blogging for business. And, if you’re reading this post, then you probably are, too. If you’re a marketing or SEO agency,... read more

7 Ways to Build On Your Blogging Strengths

7 Ways to Build On Your Blogging Strengths

4

The other week, I wrote a basic blogging how-to for people who hate to write. Naturally, it begs the question… For those who love to write (and want to take... read more

Advertising 101: How Claude Hopkins Sold a Staggering Amount of Beer

Advertising 101: How Claude Hopkins Sold a Staggering Amount of Beer

Marketing

The basic idea behind small business copywriting is that words matter. A customer starts at point A, holding dollars and in need of a service, and ends at point Z... read more

11 Copywriting Tips From Leo Burnett

11 Copywriting Tips From Leo Burnett

Marketing

As a kid, it was impossible for me to conceive of green beans without also thinking of the Jolly Green Giant. During this same era, when Fruit Loops and Reese’s... read more

3 Copywriting Tips from Helen Lansdowne Resor

3 Copywriting Tips from Helen Lansdowne Resor

Content Marketing

1

You may not have heard of Helen Lansdowne Resor, but the worlds of both big and small business copywriting certainly bear her mark. She was a master of conversion writing,... read more