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Profile: Ben Bernstein

Ben Bernstein is Social Marketing Manager for Viewbix, an online video startup that allows you embed clickable apps and calls to action into your video . He earned his MBA from Tel Aviv University in Marketing and Information Systems. He writes  at blog.viewbix.com where he talks about video marketing, lead generation and conversion optimization

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Articles by Ben Bernstein
4 Reasons Your Startup Needs an Animated Video

4 Reasons Your Startup Needs an Animated Video

Video Marketing

Working in a startup often means long hours, bad coffee and a harsh learning curve which forces you to learn from your failures. It means that your budget isn’t all... read more

5 Great Tools For Creating Animated Videos

5 Great Tools For Creating Animated Videos

Video Marketing

With all the great conversion benefits video brings to your homepage & website, its no surprise that businesses of every size now require a video. Because of the cost and... read more

How Gmail’s New Image Policy Will Affect Video Email in 2014

How Gmail’s New Image Policy Will Affect Video Email in 2014

Email Marketing

Google announced last week that Gmail will begin displaying images by default in your emails viewed on desktops. The change to IOS and Android Gmail apps will be rolled out... read more

7 Easy to Implement Lead Generation Tips and Tricks

7 Easy to Implement Lead Generation Tips and Tricks

Marketing

Why should you care about generating leads from your website? Wouldn’t it be better to merely focus on getting your traffic to make a purchase? The answer is managing your... read more

How Joy of Kosher Got a 41% Video Engagement Rate

How Joy of Kosher Got a 41% Video Engagement Rate

Digital Marketing

Joy of Kosher is a kosher food website that is run by celebrity chef Jamie Geller. Jamie has written a series of cookbooks, publishes a monthly magazine as well as... read more

Using a Responsive Web Design for Smartphones and Tablets

Using a Responsive Web Design for Smartphones and Tablets

Digital Marketing

1

When designing a web site today one must take into account the experience mobile users will have when browsing. Over 17% of all global web traffic today comes from mobile... read more

Why Landing Pages That Work Have Video

Why Landing Pages That Work Have Video

Online Marketing

What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right... read more

Nonprofit Video Marketing

Nonprofit Video Marketing

Digital Marketing

1

For nonprofit organizations to continue their work, they depend heavily on the funds of others. If you are operating one of these organizations, then you know how important it is... read more

Add Video To Homepage To Increase Your Marketing Funnel

Add Video To Homepage To Increase Your Marketing Funnel

Digital Marketing

There are several elements needed in order to make your marketing funnel successful. Each step must be carefully planned out, from the beginning of your funnel where people are attracted... read more

Optimize Your Video Marketing With AB Testing

Optimize Your Video Marketing With AB Testing

Digital Marketing

1

Videos are a great asset to any company and should be a part of their marketing strategy. However, what might seem like a great video to you, may not be... read more

Why A Custom Video Landing Page Template Will Increase Your Click Through Rate

Why A Custom Video Landing Page Template Will Increase Your Click Through Rate

Digital Marketing

2

In order to have a successful website it is important that you keep a constant eye on the numbers. One of these numbers includes the click-through rate. This rate is... read more

How To Market Your Business Video Effectively

How To Market Your Business Video Effectively

Digital Marketing

One of the more aggravating things about online marketing is how self-referential it all becomes. It’s now not enough to create marketing tools. You have to, basically, market your marketing.... read more

Add Video to eBay Auctions to Increase Engagement

Add Video to eBay Auctions to Increase Engagement

Digital Marketing

When you sell items on eBay, you want them to sell quickly. The best way to do this is to add video to eBay auctions. Videos are by far the... read more

How To Monetize When You Add Video To WordPress

How To Monetize When You Add Video To WordPress

Digital Marketing

Reaching around the globe, WordPress has become the world’s most wide spread blogging platform. Although many people use this site to host their personal blogs, WordPress can be a very... read more

Use Your Website Video Player To Lower Your Homepage Bounce Rate

Use Your Website Video Player To Lower Your Homepage Bounce Rate

Online Marketing

Drawing viewers to your website is one thing, but having the ability to keep them there is a different story entirely. Often times people will go onto a site, only... read more