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Profile: Belinda Summers

Belinda Summers works as a Business Development Consultant for CallboxInc. She helps businesses improve and maximize their marketing campaigns by providing expert advice on lead generation and appointment setting. She provides tips and trainings on telemarketing, email, social media, and other marketing strategies.

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Articles by Belinda Summers
Tip for Marketers: How to start an SEO Strategy for Mobile

Tip for Marketers: How to Start an SEO Strategy for Mobile

If your lead generation and SEO efforts are still desktop-based, you’re way behind the signs of times. Mobile usage is slowly but surely claiming the throne from consumer PCs, and... read more

Telemarketing At Home? Why Should We Allow It?

Telemarketing At Home? Why Should We Allow It?

Sales Management

Working remotely from home can be a real blessing for businesses with logistical issues. Just think of the convenience of working in the comforts in your own home, coordinate with... read more

Telemarketing Lessons From Pawn Stars

Telemarketing Lessons From Pawn Stars

Sales Management

I love watching Pawn Stars. While I do not really have any love for reality show programming, I have to admit that watching Rick Harrison manage his pawnshop in Las Vegas,... read more

Not A Fan of Webinars? Here Are The Perks You’ve Already Lost

Not A Fan of Webinars? Here Are The Perks You’ve Already Lost

Strategy

There are countless reasons why it just makes sense to include webinars as part of your marketing strategy. There are the obvious reasons – industry statistics and other measurable data. And then... read more

Spreading the Virus: 5 Categories of Viral Marketing you might wanna try

Spreading the Virus: 5 Categories of Viral Marketing You Might Wanna Try

Strategy

Every day, marketers think of and execute strategies to let the [online] world know that a company or brand exists. The easy part is to make sure something is put... read more


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B2B Blogging: Are you Superman or Batman?

B2B Blogging: Are you Superman or Batman?

At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing... read more

Build A Better Reputation For Your Lead Generation Business

Build A Better Reputation For Your Lead Generation Business

B2B Marketing

One thing that you must remember in the lead generation business, it is that reputation means a lot. This is the basis on which your potential B2B leads decide whether... read more

What Business Marketers Can Learn from the Legacy of George Washington

What Business Marketers Can Learn from the Legacy of George Washington

B2B Marketing

If Washington were still alive today, it would have been his 225th birthday this February 22. That’s two and one-quarters centuries. America’s first ever commander-in-chief has etched a legacy in stone,... read more

Weed Out Unhealthy Practices: A Way to improve your Telemarketing Success Rates

Weed Out Unhealthy Practices: A Way to Improve your Telemarketing Success Rates

B2B Marketing

One silver lining that you can see amidst the failure of a recent telemarketing campaign is the opportunity to improve when the next project arrives. There’s no point in maintaining... read more

How Social Media Can Help In Your Appointment Setting Campaign

How Social Media Can Help In Your Appointment Setting Campaign

B2B Marketing

This is a question that a lot of business people are probably asking themselves. While there are people still in doubt regarding this business strategy, there are those who firmly... read more

How to annoy your Prospects through your B2B Email Campaign

How to Annoy Your Prospects Through Your B2B Email Campaign

B2B Marketing

Email marketing has been a well-beloved lead generation tool, perhaps too beloved, as marketers would sometimes push it to the limit and increase the chances of displeasure from the prospects’... read more

Elementary, my dear Watson: The Sherlock Holmes methodology in social media marketing

Elementary, My Dear Watson: The Sherlock Holmes Methodology in Social Media Marketing

He may be just a work of fiction, but the cultural and forensic influence of Sherlock Holmes is bigger than Big Ben itself. His eccentric personality and game-changing methods of... read more

A Listing of Interesting Facts about SEO, Google and everything in between

A Listing of Interesting Facts About SEO, Google and Everything in Between

Search Engine Optimization (SEO) was the child wonder of online marketing. At first, no one was actually sure how it goes, and even after knowing it they’re still not sure whether... read more

Four Signs your Business Needs to Socialize – and Fast

Four Signs Your Business Needs to Socialize – and Fast

Some companies want to stay true to their roots – they seem to have the difficulty to embrace an entirely new era of ways in which they market their business.... read more

Etiquette Matters In IT Businesses, Make No Mistake

Etiquette Matters In IT Businesses, Make No Mistake

B2B Marketing

Observing proper business etiquette is important, that is a fact. Unfortunately, this is one detail that a lot of marketers tend to overlook. While we may have the technical skill or... read more