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Profile: Belinda Summers

Belinda Summers works as a Business Development Consultant for CallboxInc. She helps businesses improve and maximize their marketing campaigns by providing expert advice on lead generation and appointment setting. She provides tips and trainings on telemarketing, email, social media, and other marketing strategies.

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Articles by Belinda Summers
To Do Appointment Setting Through Cold Calling: Why Not?

To Do Appointment Setting Through Cold Calling: Why Not?

B2B Marketing

There will be a time when a company will run out of ideas on where to find new customers. Even though they can scan through a lot of different resources... read more

Rapport and Telemarketing: They Go Hand in Hand

Rapport and Telemarketing: They Go Hand in Hand

B2B Marketing

We just can’t deny the fact that there are people who are blessed with the gift of instantly building rapport with others, especially when they’re doing it in person. Basically,... read more

B2B Outbound Lead Generation Giving Healthcare Industry A Much Needed Boost

B2B Outbound Lead Generation Giving Healthcare Industry A Much Needed Boost

B2B Marketing

1

The business of bringing healthcare to the people has flourished over the years, and like any other type of industry and no matter how ‘in-demand’ medical services are, a good... read more

Simple Ways to Generate Leads

Simple Ways to Generate Leads

B2B Marketing

Generating leads is not as easy as ABC, nor complicated as advanced calculus and trigonometry, it just requires an exceptional skill in finding various ways and strategies to generate one,... read more

Behold The Geek Marketer

Behold The Geek Marketer

B2B Marketing

The previous post, The Diversity of The Salesman, talked about the various personalities that a regular salesman had to embody. Unfortunately, it’s an incomplete list, with the gaping lack of an... read more


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The Diversity of The Salesman

The Diversity of The Salesman

B2B Marketing

1

What makes a great salesperson? Certainly it’s not just the number of sales leads he can convert, can’t it? You might not realize it, but the salesman is an extremely diverse individual.... read more

Lead Generation: How to Perform Outbound Telemarketing Without Sounding Like a Telemarketer

Lead Generation: How to Perform Outbound Telemarketing Without Sounding Like a Telemarketer

B2B Marketing

Lead Generation has come a long way, and as professional telemarketers move towards perfecting the craft, so does the target audience. They, too, become more and more knowledgeable when it comes... read more

Tips to Effectively Handle Negative Online Reviews about Your Lead Generation Campaign

Tips to Effectively Handle Negative Online Reviews about Your Lead Generation Campaign

Strategy

Bad reviews affect all kinds of business, perhaps most common in telemarketing companies and other lead generation campaigns. In an increasingly mobile and social world, an unflattering online review can have... read more

The Five Sources Of B2B Leads Prospects

The Five Sources Of B2B Leads Prospects

Strategy

When you prospect for new B2B leads, you are looking for new business opportunities. But what should you do if you do not have any idea about who to get in... read more

Generate More B2B Leads, The Game Of Thrones-style

Generate More B2B Leads, The Game Of Thrones-style

B2B Marketing

HBO’s epic TV series The Game of Thrones is one mean package. Now in its third season, the series chronicles the fight between seven noble families to gain control of the land... read more

Do You Wanna Know a Secret?

Do You Wanna Know a Secret?

Marketing

Outbound Telemarketing Tips using Song Titles from The Beatles Not counting the unpublished ones, the legendary catalogue of songs by The Beatles contain so many timeless tracks which imprints on world culture... read more

6 Tips On How To Follow Up On Your Sales Leads

6 Tips On How To Follow Up On Your Sales Leads

Strategy

Small business owners, especially those selling services or large expensive products, are often faced with the need to follow up on their sales leads. However, those who are new to... read more

Telemarketing Lessons From The NBA Play-offs

Telemarketing Lessons From The NBA Play-offs

B2B Marketing

With all eye focused on the NBA Finals, perhaps this is a good time to also discuss about the implications it has in the future of the game. Not only that, it... read more

Telemarketing – A Positive Outlook

Telemarketing – A Positive Outlook

B2B Marketing

Telemarketing can be a very powerful instrument when used to bring in customers, leads, or gathering information. It can be used by businesses and organizations in order to improve their... read more

Best Tips On Handling Lead Generation Stress

Best Tips On Handling Lead Generation Stress

Strategy

STRESS – the bane of the lead generation profession. It is a physical and mental condition that can bring qualified B2B leads productivity down of even the best employees. You know... read more