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Articles by Barb Schmitz
Always Give Email Subscribers an Easy Way Out

Always Give Email Subscribers an Easy Way Out

Email Marketing

Yes, this probably sounds counter-productive. After all, don’t we all, as marketers, work tirelessly to keep subscribers wanting to hear from us? What went wrong? Didn’t we court them with... read more

Best Practices for Leveraging YouTube in B2B Marketing

Best Practices for Leveraging YouTube in B2B Marketing

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We all know adding pictures to content helps grab peoples’ attention. Well, adding video amps up engagement even more. Videos convey more than just information—they convey emotion—and purchasing decisions typically... read more

Make ‘Em Laugh: Ways to Inject Humor into Your Content

Make ‘Em Laugh: Ways to Inject Humor into Your Content

Content Marketing

Let’s face it. Americans love to laugh. I mean who hasn’t put work, laundry or bill paying aside for a minute to bust a gut watching some viral YouTube video... read more

10 Ways to Use Multimedia to Engage with Prospects

10 Ways to Use Multimedia to Engage with Prospects

Digital Marketing

As the amount of online content continues to explode, consumers’ attention spans are diminishing. Adding multimedia content can help separate your message from the hordes of other messages bombarding your... read more

Customize Calls-to-Action for Prospects’ Individual Buying Journeys

Customize Calls-to-Action for Prospects’ Individual Buying Journeys

Marketing

Picture this scenario: A small child tugs on his mother’s shirt and repeatedly says, “Mom…Mom…Mom…Mommy…MOM!” Eventually the child’s mother turns around and impatiently says, “What?” Suddenly the child can’t remember... read more

Go Green: Tips for Recycling Print Collateral for Online Marketing

Go Green: Tips for Recycling Print Collateral for Online Marketing

Online Marketing

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Your marketing team has spent considerable time and effort to create print collateral that effectively delivers your marketing message to your audience. Print marketing collateral is a trusted and reliable... read more

10 Steps to Better Guest Blogging Pitches

10 Steps to Better Guest Blogging Pitches

Good websites are always on the lookout for talented, reliable guest bloggers. Filling up their creative pipelines with strong content is a win-win, expanding their audience, increasing traffic and engaging... read more

Content Marketing: 8 Ways to Make the Most of Guest Blogging

Content Marketing: 8 Ways to Make the Most of Guest Blogging

Content Marketing

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Getting the opportunity to guest blog on a website is a home run for anyone looking to promote their own blog, increase traffic and inbound links to their own site,... read more

What’s the Score? How to Use Lead Scoring to Measure Interest

What’s the Score? How to Use Lead Scoring to Measure Interest

Marketing

You can’t know how to win a game if you don’t know what the score is. The same logic applies to successful marketing efforts. If you don’t have a way... read more

Must-Have Content for Your Homepage: 7 Steps for Success

Must-Have Content for Your Homepage: 7 Steps for Success

Content Marketing

A company’s homepage is often the first point of contact a consumer has with a company, and as such, is the single most important page on most websites. Users think... read more

5 Top Tips for Revamping Your Email Marketing Efforts

5 Top Tips for Revamping Your Email Marketing Efforts

Email Marketing

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There’s a lot of momentum building behind email marketing efforts. More and more people are using email; in fact, according to a study conducted by The Relevancy Group, 93 percent... read more

3 Ways to Use Content Marketing to Generate Demand

3 Ways to Use Content Marketing to Generate Demand

Content Marketing

In traditional marketing, much-coveted sales leads were immediately “thrown over the wall” to the sales team, which would then be tasked with following up, qualifying and—hopefully—securing the sale. Today’s marketing... read more

Breaking Bad: How to Use Newsjacking to Your Brand’s Advantage

Breaking Bad: How to Use Newsjacking to Your Brand’s Advantage

Branding

Part of doing real-time content marketing right is making sure your brand is relevant and über-timely. That means getting out in front of breaking news by creating content that presents... read more

Making the Most of Your Marketing Automation Technology

Making the Most of Your Marketing Automation Technology

Marketing Automation

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Marketing automation, the tools used to streamline, automate and measure marketing tasks and workflows, can provide a much-needed boost in the efficiency of your marketing campaign. At its heart, marketing... read more

The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing

Content Marketing

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As consumers take the task of educating themselves on products and services upon themselves, the value of traditional marketing has declined. Content marketing is a great way for marketers to... read more