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Profile: Barb Schmitz
Articles by Barb Schmitz
5 Top Tips for Revamping Your Email Marketing Efforts
1There’s a lot of momentum building behind email marketing efforts. More and more people are using email; in fact, according to a study conducted by The Relevancy Group, 93 percent... read more
3 Ways to Use Content Marketing to Generate Demand
In traditional marketing, much-coveted sales leads were immediately “thrown over the wall” to the sales team, which would then be tasked with following up, qualifying and—hopefully—securing the sale. Today’s marketing... read more
Breaking Bad: How to Use Newsjacking to Your Brand’s Advantage
Part of doing real-time content marketing right is making sure your brand is relevant and über-timely. That means getting out in front of breaking news by creating content that presents... read more
Making the Most of Your Marketing Automation Technology
2Marketing automation, the tools used to streamline, automate and measure marketing tasks and workflows, can provide a much-needed boost in the efficiency of your marketing campaign. At its heart, marketing... read more
The 10 Commandments of Content Marketing
1As consumers take the task of educating themselves on products and services upon themselves, the value of traditional marketing has declined. Content marketing is a great way for marketers to... read more
Personas Help Marketers Create Content that “Speaks” to Buyers
Marketing has gotten smarter. It’s no longer good enough to throw messages at the proverbial wall and hope some of them stick. Today, marketing messages are specifically targeted to distinct... read more
10 Places to Search for Inspiration When the Creative Well Runs Dry
Blogs provide a low-cost platform for demonstrating to your audience that you’re an industry thought leader, building your brand, driving qualified traffic to your web site and engaging your prospects... read more
The Do’s and Don’ts of Curating Blog Content
1Curating content is a great way to stock your blog with fresh topics and increase traffic, but as with everything in life, there is a right way and a wrong... read more
