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Articles by Anusha Santhanam
How Social Media Marketing is Driving Big Businesses

How Social Media Marketing is Driving Big Businesses

At the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. According to a recent study done by comScore1, social networking... read more

5 Ways to Use Social Media to Redefine Customer Value Proposition

5 Ways to Use Social Media to Redefine Customer Value Proposition

The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. According... read more