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Profile: Annie Pettit
Articles by Annie Pettit
How to Get Introverts to Talk in Meetings
If you’ve ever held a meeting and gotten frustrated because only the extraverts are talking, I bet you’ve asked yourself this question. What can you possibly do to get the... read more
Research Should Be Like Gummy Vitamins
I hate vitamins. I hate the big fat pills you have to swallow and I hate the bad taste of the chewable vitamins despite the supposedly wonderful fruity flavours. But... read more
How to Become a Research Methodologist
Once you know what you really want to do, how do you get there? I’ve been asked a few times how I became a research methodologist and can someone else... read more
Calling it a Dependent Variable Does Not Make it So
Regression analysis is an interesting concept. You start with the most important variable, the one you want to predict, the one you call the dependent variable. Then, you collect together... read more
How to Run a Great Webinar
What makes a great webinar, you ask? Well, of course there’s a top ten list for that! Write a script: Don’t you dare read an in-person presentation. No! No! But... read more
11 Signs That You Don’t Have a Research Objective
Earlier this week, I was one of several people who presented at the NewMR training day. If you paid even slight attention to the speakers, you probably noticed that several... read more
So You Want to Write a Book
Congratulations! You have made an excellent decision which will generate almost no income, leave you without more letters to attach to the end of your name, and will take up... read more
Why Social Media Listening Research Hasn’t Lived Up to the Hype
1It’s quite simple really. Vendors have been over-stating the advantages and under-stating the disadvantages. Is demographic data available for social media data. YES! Absolutely! We’ve got tons of demographic data!... read more
SAS vs SPSS: Pick One and Forever Hold Your Peace
Any serious researcher will fight you to the death to convince you that their favourite stats program is THE best stats program. But, there are good and bad things about... read more
6 Market Research Fears That Need to Go the Way of the Hostess Twinkie
With all the new research tools being developed these days, researchers have a lot to fear. But these fears really need to go the way of the Twinkie, to sweet... read more
The Big Data Myth
Focus group moderators have a tough job. After each focus group with 6 to 10 people, they have reams of notes to work through, to analyze, to review for meaningful... read more
The Loyalty Card Misconception
1There are a few sides to the loyalty card argument. The consumer arguments go like this: I LOVE loyalty cards! I get great discounts at all kinds of stores and... read more
To Link or Not to Link, That is the Question
LinkedIn is a popular business social network where people can connect for work related online networking. There are lots of philosophies on who you should connect or LinkIn with but... read more
Finding the Why in Your Market Research Results
It’s probably safe to assume that every single research report you’ve ever written has been followed up with a single word – why. Why did this result happen? Why did... read more
The 6 Worst Market Research Mistakes
Sigh, not only are the colours horrid, this 3d pie chart completely misconstrues the values it is trying to represent. Would you have guessed the three slices are identical? As... read more
