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Profile: Anna Talerico
Articles by Anna Talerico
American Idol—My Own Private Landing Page Test
I love this time of year. It’s American Idol time. During which I put my life, my work and my social obligations aside to veg on the couch for up... read more
13 Ways To Elevate Your Landing Pages
Each online marketing campaign is a marriage of three key elements: strategic advertising, high-performance landing pages, and efficient post-conversion execution. If you fail to execute just one of these critical... read more
9 Online Marketing Trends For 2013
1Earlier this week I presented a webinar, “Digital Experience Trends for 2013”. I have a hard time separating the concepts of ‘online marketing’ and ‘digital experience’, because to me they... read more
Commander Obvious Says: Different Pages for Different People
In a brilliant post over the weekend, Seth Godin gives some great online marketing advice in “Commander Obvious chimes in with Tip #3 for effective web marketing…”: Different pages for... read more
How’s Your Landing Page Ratio?
My bet is that you don’t think too frequently about your ‘landing page ratio’….but maybe you should. Honestly, when my business partner unveiled the “landing page ratio” (LPR) concept several... read more
QR Campaign Examples From Q2
I’ve been in Boston the past week, and the way I get around town is what the locals call ‘the T’, but what I call the subway. Not much has... read more
5 Questions to Ask Before Investing Marketing Resources
The marketing world is full of bright and shiny objects. And it’s exciting, no doubt, with new platforms being released every week. But with all this excitement (Pinterest, anyone?), it... read more
8 High-Converting Landing Page Designs
Stuck in a landing page design rut? Need some inspiration for a new A/B test? Here are 8 landing page design examples to help ignite your conversion-focused creativity. 1. Capture... read more
26 Ways to Improve B2B Online Marketing
We love B2B online marketing. Leads. Revenue. Optimization. Sales. This is what lights the fire within us and get us excited to come to work every day. So, we rounded up our... read more
4 Tips for B2B Social Media Marketing Success
1No surprise here—we love social media marketing at ion. We’re passionate about optimizing ROI, and really enjoy talking about it and getting to know smart marketers like you. Based on... read more
5 Conversion Basics to Remember for Any Landing Page
1When you skip over the basic conversion optimization fundamentals, your conversion rate will suffer. As we create more and more advanced pages and are focused on incorporating the coolest new... read more
7 Ways to Improve B2B Lead Nurturing
A great lead nurturing campaign can go a long way in moving your prospects further down the sales process. Based on our experience managing B2B lead nurturing campaigns over the... read more
12 Landing Page Trends for 2012
3I love the new year. I love winding down and reflecting on the 365 days that just passed. I love making resolutions that I know I probably won’t be able... read more
5 Tips for Higher AdWords Conversions and Lower Costs
One of the best ways to get more out of your AdWords campaigns is to improve your conversion rate. Here are 5 quick tips to help you to just that.... read more
A Well-Rounded Landing Page (Or Not)
Lately, Seth Godin’s blogging has been on fire. He rocks. And recently he had some perspective that applies to people as well as to landing pages. In his post Well rounded... read more
