Profile: Anna Hutson

As the Director of Account Services at Formic Media, Anna Hutson has been with the company since inception, managing and executing search engine optimization (SEO), pay-per-click (PPC) and social media marketing initiatives for a variety of clients, including Microsoft, Prometheus Real Estate Group, Continental Van Lines, Oregon Humane Society, BMW & MINI of Portland, thinkThin® Products and the Heathman Lodge. Leveraging her attention to detail and desire to provide top-notch customer service, Anna develops overall search engine marketing strategies and manages tactical implementation and measurement. She has been a guest speaker at conferences such as the Software Association of Oregon (SAO) and the Oregon Association of Nurseries (OAN), regularly contributes to Formic’s blog and monthly Seminar Series, as well as industry publications such as iMedia Connection. Hutson also supports the company’s overall marketing efforts, including attending local SEMpdx and PdxMindShare industry events. Hutson’s background includes developing, executing, and measuring integrated marketing campaigns using traditional media avenues for clients at Datamark, Inc., a direct response, lead acquisition management agency in Spokane, WA. Hutson earned her Bachelor of Arts degree in Public Relations from Gonzaga University and is a proud “Zag for life”. Also a Seattle native, Anna brings a Pacific Northwest love for the outdoors and can be found cheering on the Zags, playing with her dog, downhill skiing or volunteering her time with Start Making a Reader Today (SMART).

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