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Profile: Angela Hausman, PhD
Articles by Angela Hausman, PhD
How to Create Social Media Marketing Success: DON’T DO THIS
4How do you create social media marketing success? I guess that depends on how you measure social media marketing success. And, using the metrics from traditional media marketing isn’t the... read more
How Social Media Marketing And Traditional Marketing Are Different
2This is the 3rd in a series explaining how social media marketing and traditional marketing differ. Last week, I posted my side by side comparison of the 16 differences between... read more
How To Create Social Media Marketing Success
2Last week, I gave you 16 ways social media marketing is different from traditional marketing. Now, it seems, I’ve started a trend of others posting on this topic. Inbound marketing,... read more
Branding: 5 Steps In Creating A Personal Brand
2If you think about it — each one of us is a BRAND! What have YOU done to build your personal brand? Here’s what Paul Rand, President of Zocalo Group... read more
Do You Have SMART Goals?
Image: FreeDigitalPhotos.net SMART goals drive business success. SMART goals are the key element of your marketing strategy and form the basis for every tactic employed by the firm. But, are... read more
16 Differences Between Social Media and Traditional Media
5Major Differences Between Social Media and Traditional Media These differences aren’t just interesting — understanding how social media is different from traditional media has a major impact on whether you’re... read more
Using a Newsletter to Support Social Media
Image(s): FreeDigitalPhotos.net Not everything you do to help make money blogging is done from your blog — some things are done offline to support your blogging success. And a newsletter... read more
The 5 Deadly Sins of Marketing
2Image: jannoon028 / FreeDigitalPhotos.net Actually, this post comes from a question I was asked last night at a startup event in DC – What are the TOP 5 Marketing Mistakes... read more
Google Adwords: Creating a Successful PPC Strategy
1An earlier post discussed some basics of Google Adwords, so you should read that post, if you haven’t already. Today, I’d like to more forward in our discussion of using... read more
5 Tactics For Building A Brand Using Social Media
My new book — Social Media Marketing: The Art and Science of Building a Brand is full of ideas for building a strong brand using social media. Today, I’d like... read more
Google Adwords: How Adwords Creates Online Success
Today, I begin a series of posts to help you understand and optimize your Google Adwords. If you’ve never used Google Adwords, you should. A good Google Adwords campaign can... read more
Google Adwords: 5 Take-Aways
Today, I finish our discussion of Google Adwords by recapping 5 important take-aways from prior posts. You can read the original posts on this website. We started with some basic... read more
Running a Successful Google Adwords Campaign
Previous posts showed you how to format an Adwords ad, using keyword research in Google Adwords, and basic Google Adwords strategy. Today, I’ll talk about actually creating the ad in... read more
Formating Your Successful Google Adwords Ad
1Continuing on our theme of creating Great Google Adwords Ads, today we’ll look at formating your ad. Last time, we talked about picking keywords and elements that make an Adwords... read more
Market Research – the Life Blood of Social Media
In our earlier post on this topic, we discussed some basics of market research; why it’s important, optional methods, etc. Today, I want to expand on these basics to give... read more
