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Profile: Andrew Jenkins

Andrew Jenkins is principal and founder of Volterra Consulting. He possesses over 15 years of Information and Communication Technology (ICT) experience spanning social media, wireless, telecommunications, e-business, internet, software, and hardware solutions.

Over his career, Andrew has worked with a diverse list of companies in North America and Europe, including Britain’s National Endowment for Science, Technology, and the Arts (NESTA); the World Bank; Rogers Wireless; Bell Canada; InfoSpace; Compaq; HP; IBM; and Microsoft.

His social media projects have involved both B2C and B2B companies wanting to market their products or services, raise brand awareness with consumers, and educate their affiliate and reseller partners.

As principal of Volterra Consulting, Andrew specializes in Emerging Technologies in the Internet, Wireless and Social Media sectors and helping organizations:

  • assess their current state

  • identify how emerging technologies could help with their corporate objectives

  • devise an appropriate strategy incorporating those technologies

Before his work in technology, Andrew was active in the film and television industry. In addition to working on a variety of commercials and television projects, he also produced a film that was exhibited at the Toronto International Film Festival as well as internationally. This combination of left-brain and right-brain thinking provides him with the interdisciplinary skills necessary to help organizations innovate in today’s competitive marketplace.

He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto.

 

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Articles by Andrew Jenkins
Five Key Elements For Your Social Media Policy

Five Key Elements For Your Social Media Policy

By Andrew Jenkins, Published November 12, 2012

Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the... read more

More On The Social Enterprise: Social Media At Scale

More On The Social Enterprise: Social Media At Scale

By Andrew Jenkins, Published October 10, 2012

The discussion about a social enterprise and managing social media at scale has been growing. One recent example is the ebook from Sprinklr that compiles thoughts and recommendations from 30... read more

Social Media Automation, Not Autopilot

Social Media Automation, Not Autopilot

By Andrew Jenkins, Published August 27, 2012

There has been a lot of discussion lately about automated posts to social media channels and how those activities somehow miss the “being human” point of social media. I have... read more

Five Ways to Avoid the $10,000 Tweet

Five Ways to Avoid the $10,000 Tweet

By Andrew Jenkins, Published August 20, 2012

“We don’t need to respond.” “They’re just a troll.” “They’re not an influencer. They’re nobody.” “If we wait long enough, it will all die down eventually.” “Why don’t they call... read more

Social Customer Service: From F- You’s to Thank You’s

Social Customer Service: From F- You’s to Thank You’s

Customer Experience

By Andrew Jenkins, Published June 4, 2012

Increasingly, brands are seeing people use social media channels for customer service or technical support. Some proactive brands have established official social media channels for those purposes, but still, many... read more


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Patience and Effort: The P/E Ratio for Social Media

Patience and Effort: The P/E Ratio for Social Media

By Andrew Jenkins, Published April 23, 2012

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Many people in the financial sector as well as knowledgeable investors know that the P/E ratio of an enterprise is defined as the ratio of a company’s current share price... read more

Five Ways to Make Community Building and Ongoing Management Easier

Five Ways to Make Community Building and Ongoing Management Easier

By Andrew Jenkins, Published April 9, 2012

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There is no shortage of lists of social media tools and services to help establish and manage communities. The following is a list of the five tools and services that... read more

The 6 C’s For Making Your Enterprise More Social

The 6 C’s For Making Your Enterprise More Social

By Andrew Jenkins, Published March 5, 2012

5

Historically, much of the discussion regarding social media has focused on B2C and external engagement with customers. Thanks to the evangelism of Jeremiah Owyang and Brian Solis, both from the... read more

Facebook, Twitter, and LinkedIn — Social Media Table Stakes. Are You Prepared to be Bold?

Facebook, Twitter, and LinkedIn — Social Media Table Stakes. Are You Prepared to be Bold?

By Andrew Jenkins, Published February 1, 2012

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Some might say that social media has reached an inflection point. Companies are now staffing social media roles. They have shifted from inaction, to hiring consultants, to making social media... read more

Social Media Monitoring: 3 Things We Can Learn From Robert Redford

Social Media Monitoring: 3 Things We Can Learn From Robert Redford

By Andrew Jenkins, Published October 31, 2011

Nearly forty years ago, Robert Redford starred in the film Three Days Of The Condor as an intelligence analyst for the CIA. He looked for patterns in what was being... read more

You Should Pay Attention To Google+

You Should Pay Attention To Google+

By Andrew Jenkins, Published October 4, 2011

How we spend our spare time increasingly includes Facebook. Their 800 million users and counting validate that but we need to remember that this was not always the case. Three... read more

Every Company Has Stories To Tell With Social Media – What Are Yours?

Every Company Has Stories To Tell With Social Media – What Are Yours?

By Andrew Jenkins, Published September 1, 2011

I first became aware of Indium Corporation when I read Content Rules by C.C. Chapman and Ann Handley. Indium Corporation proves that every company has a story that certain people... read more

Would You Include Planking In Your Social Media Strategy If You Had To?

Would You Include Planking In Your Social Media Strategy If You Had To?

By Andrew Jenkins, Published August 22, 2011

You may not blog, tweet, or plank, but if your customers are interested in any of those then you need to understand them and figure out your company’s position. I... read more