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Profile: Andrew Hanelly
Articles by Andrew Hanelly
A Simple Formula for Social Media Engagement
People intuitively understand the elements of what works in social media. The problem is not that we see Facebook, for example, as an impossible-to-navigate vortex of confusion similar to a... read more
Who is Worth Reading on the Internet? Start With These 11 Writers
A writer makes a website—a website doesn’t make a writer. The byline on every article, infographic, political musing, and blog is priceless. Behind that name is a blood-and-guts human confident... read more
A Simple and Powerful Definition of Infographics
With infographics, seeing is believing, and this smart infographic does a better job articulating the essence of a quality infographic than I could with 1,000 words in this post. by... read more
3 Smart Content Ideas I Wish I Thought of for the Fourth of July
While many websites are taking a holiday from publishing on the Fourth of July, some hard-working (and smartly opportunistic) sites are cashing in on the patriotic theme with star-spangled content.... read more
Why Hope is Not a Content Strategy
While we won’t often admit to it – at least not out in the open on the internet – we sometimes let hope be the primary driver of our content... read more
The Making of a Brandbassador: Why People Recommend Brands
There’s no shortage of mockery of the feel-good moment in social media. Those outside of the know consider it to be the only demonstrative ROI social media brings. While that’s... read more
Long Questions and Short Answers: A Q&A with Award-Winning Art Director Brian Rees
My experience with graphic design is limited to oohing, ahhing, and the occasional “holy [expletive deleted], that’s good!” Understanding the science behind the art has never been my forte, but... read more
How Big Will the Internet Be in 2015? (And How Can We Prepare?)
Two simple questions with (somewhat) simple answers. From James Collier: In the following infographic Cisco try to demonstrate just how big the web is going to get in only a... read more
Things I Learned from Analyzing My Last 1,000 Tweets
There’s not a gardener worth his potting soil that would plant seeds only to abandon them forever. But, in social media, we often leave a trail of activity that we... read more
Why Machines Make Terrible Social Media Managers
Technology allows us to be more efficient and effective when it comes to managing our digital presence. It enables us to schedule social media updates throughout the day without having... read more
The Death of the Social Media Guy
There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. This person would be... read more
How I Built a Digital Ghost Town
One of the most satisfying experiences is having a website take off in popularity. People are linking to you and sharing your stuff, responding to your emails, spending time and... read more
6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
When Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. And when the three of them get together and talk about the future of content, you sit down and... read more
Why Gawker is Writing Better Headlines Than the Rest of the Web
It’s almost impossible not to click on a link to a Gawker article. It doesn’t matter if you see one on Twitter, your RSS reader or scrawled in Sharpie on... read more
Avoiding Content Dilution
A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their... read more
