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Profile: Andrew Glasscock
Articles by Andrew Glasscock
The Blog Your Blog Could Be Like: How to Leverage Video for Conversions
1Businesses that know anything about content marketing know the value of diversified content. Having a blog on your business page is an excellent way to attract traffic from Google when... read more
British Airways’ New “Know Me” Program Digs Up Personal Info on Frequent Flyers
Imagine you’ve been sitting in an international hub waiting for your flight to arrive. Boarding calls go out, your section is called, and you join the line and file to... read more
Software Case Study: Photoshop
When it comes to your business website, content is king. We appreciate that more than anybody else: content is our life! We love it when we can get our clients... read more
“Facebook Jobs” and How Facebook Will Have to Catch Up to LinkedIn
1You’ve probably heard about it by now, either from Patrick’s post yesterday or from somewhere else. If you’re still catching up, here’s the latest out of the social buzz sector:... read more
Trying To Quit Your Day Job? Building Your Freelance Career In 5 Hours A Week
4Freelancing is an excellent opportunity for anyone with a marketable skill and some extra time on their hands. If you’ve got a day job that isn’t what you hoped it... read more
4 Old-School Ways To Build Traffic (That You Should Stop!)
I get a lot of personal client work from business owners that just don’t get the internet. I sympathize with them—it’s a big, scary place. Sometimes it’s tough to explain... read more
Live and Online: Measuring Podcast Traffic Statistics
For businesses that advertise online, the more opportunities for brand exposure, the better. Online advertising is a wide-reaching opportunity, but turning that extended reach into a potential customer or conversion... read more
Google’s I/O Conference Shows Off New Gadgets, New Android Experiences, and…Skydiving?
Google’s I/O conference, held last week in California, saw a bunch of new Android gadgets unveiled for the future. They were excited to show off all kinds of new devices,... read more
Delaware State Senate Unanimously Votes To Protect Students’ Social Media Privacy
Have you heard of the most recent issues with employers tampering with social media profiles? Reports have trickled out of job interviews that employers—not just private employers, but also government... read more
The Science Of Starbucks: Study Finds That Coffee Shop Noise Makes You More Creative
Remember that blog I wrote about how to work in a coffee shop? It turns out I may have been on to something scientific there. A new study published by... read more
Strength In Numbers: The Difference Between PPC Landing Pages and Generic Landing Pages
On Monday I took a look at the purpose of a PPC landing page, and how it can be a useful tool for your online ad campaigns. For a quick... read more
Finding Funnels, Identifying Conversion Pages and Tracking Success
I’ve talked about conversion funnels before, and how useful they can be in tracking your online conversion performance and website effectiveness. I had an interesting discussion last week with a... read more
From Your Smartphone to Your Wall: Instaprints Turns Instagram Into Custom Art
If you’ve ever used the super-popular smartphone app Instagram on your iPhone or Android device, you’ve probably seen them before: pictures that really make you say “Wow!” With the rise... read more
Specializing Your Content: What Makes A Good PPC Landing Page?
When considering your content marketing strategies, you should think bigger than just your static content and blog posts. The great thing about written online content is that it can be... read more
Likester: Teaching Businesses About Their Customers Through Facebook “Likes
It’s no secret that Facebook is a major player in online marketing. As more people flock to Facebook, more businesses have to move where their customers go and find new... read more
