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Profile: Andre Bourque

Andre (@SocialMktgFella) is a top-ranked social media marketing and inbound marketing specialist, and an Associate Editor at Technorati He serves as a copywriter and content marketing strategy consultant for several firms and brands.

Available for content marketing and social media marketing. Email him here.

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Articles by Andre Bourque
Powerpoint no RIP in Sight

PowerPoint Experts and Other Hot Jobs for 2013 [Infographic]

Late last year Geekwire produced a forecast of the top IT jobs for 2013. Things like mobile app developer were high on the list, as anticipated. But midway through the... read more

Survey: Folks in Georgia Less Likely to Be Embarrassed by Bad Selfies

Survey: Folks in Georgia Less Likely to Be Embarrassed by Bad Selfies

Mobile & Apps

Ah, the “Selfie.” What the Urban Dictionary defines as, “pictures taken of oneself while holding the camera at arms length…usually carried out by girls 12-21.” Oh, but if it were... read more

SocialMarketingFella's Twitter Ad Tips

5 Keys To Better Twitter Advertising To Mobile Users [SlideShare]

As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log... read more

Airlines Embrace Social (Infographic)

Airlines Embrace Social (Infographic)

In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make... read more

The Facebook Post That Saved A Dog's Life

The Facebook Post That Saved A Dog’s Life

Though some think it grossly overused to over-share about our lives, engaging in social media can be beneficial, and sometimes even save a life.  Below is a story about a... read more

EntertainmentBook-RIP-socialmarketingfella

Death of Entertainment Books and the Price of Falling Behind

Business Innovation

1

Earlier this week, Entertainment Promotions closed its doors, laying off 667 employees, including 225 at its Troy headquarters. The company is best known for that massive coupon book some of us buy from kids... read more

Ten Percent Of CEOs Care Little About Damage From Social Media Hacking

Ten Percent Of CEOs Care Little About Damage From Social Media Hacking

Twitter Account Hacks It happened to Craig, to Jack, and to the guy once known as “Barry.” The list of high profile Twitter accounts that had their passwords stolen in... read more

5 Gender-Targeted Facebook Advertising Best Practices

5 Gender-Targeted Facebook Advertising Best Practices

Gender Engagement The average Facebook user spends more than 6 hours on Facebook each month. But what Facebook demographic is online more often, by gender? And as a marketer, how... read more

Study Shows Mobile Payments Popular for Innovation, Convenience, Speed

Study Shows Mobile Payments Popular for Innovation, Convenience, Speed

Mobile & Apps

Mastercard, in partnership with Prime Research, just its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. Two prominent themes emerged from... read more

If Your LinkedIn Box Isn't Full, You're Not Doing It Right

If Your LinkedIn Box Isn’t Full, You’re Not Doing It Right

Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two years ago?” Yes, it doesn’t seem like it, but it was.... read more

What a Community Manager Does [Infographic]

What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The... read more

The Social Pancake: IHOP Embraces Content Marketing

The Social Pancake: IHOP Embraces Content Marketing

Content Marketing

I remember eating the massive chocolate chip cookie pancake at the International House of Pancakes (before they got cool and changed their name to IHOP). As a child, that would be some sort of reward... read more

Black Friday Aftermath - By the Numbers [Interactive Infographic]

Black Friday Aftermath – By the Numbers [Interactive Infographic]

The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space.... read more

Luxury Auto Brands are Driving Digital Adoption

Luxury Auto Brands are Driving Digital Adoption

Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led... read more

AVG's 8 Tips On Properly Managing Our "Social" Social Lives

AVG’s 8 Tips On Properly Managing Our “Social” Social Lives

Listen Up Kids!  AVG Technologies released the findings of its latest research, “Digital Baggage,” the sixth stage of its “Digital Diaries” series. The survey found that a sizeable chunk of... read more