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Profile: Andre Bourque
Articles by Andre Bourque
![5 Keys To Better Twitter Advertising To Mobile Users [SlideShare]](http://www.business2community.com/wp-content/themes/b2c/images/blank.gif)
5 Keys To Better Twitter Advertising To Mobile Users [SlideShare]
As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log... read more
Airlines Embrace Social (Infographic)
In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make... read more
The Facebook Post That Saved A Dog’s Life
Though some think it grossly overused to over-share about our lives, engaging in social media can be beneficial, and sometimes even save a life. Below is a story about a... read more
Death of Entertainment Books and the Price of Falling Behind
1Earlier this week, Entertainment Promotions closed its doors, laying off 667 employees, including 225 at its Troy headquarters. The company is best known for that massive coupon book some of us buy from kids... read more
Ten Percent Of CEOs Care Little About Damage From Social Media Hacking
Twitter Account Hacks It happened to Craig, to Jack, and to the guy once known as “Barry.” The list of high profile Twitter accounts that had their passwords stolen in... read more
5 Gender-Targeted Facebook Advertising Best Practices
Gender Engagement The average Facebook user spends more than 6 hours on Facebook each month. But what Facebook demographic is online more often, by gender? And as a marketer, how... read more
Study Shows Mobile Payments Popular for Innovation, Convenience, Speed
Mastercard, in partnership with Prime Research, just its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. Two prominent themes emerged from... read more
If Your LinkedIn Box Isn’t Full, You’re Not Doing It Right
Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two years ago?” Yes, it doesn’t seem like it, but it was.... read more
What a Community Manager Does [Infographic]
January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The... read more
The Social Pancake: IHOP Embraces Content Marketing
I remember eating the massive chocolate chip cookie pancake at the International House of Pancakes (before they got cool and changed their name to IHOP). As a child, that would be some sort of reward... read more
Black Friday Aftermath – By the Numbers [Interactive Infographic]
The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space.... read more
Luxury Auto Brands are Driving Digital Adoption
Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led... read more
AVG’s 8 Tips On Properly Managing Our “Social” Social Lives
Listen Up Kids! AVG Technologies released the findings of its latest research, “Digital Baggage,” the sixth stage of its “Digital Diaries” series. The survey found that a sizeable chunk of... read more
Amazon and Enterprise Social – Funny Binder Reviews Can Be Good Business
A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As... read more
Local Business Social Savior? Social Media Expertise Meets Daily Deals
I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and... read more
