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Profile: Amanda Maksymiw
Articles by Amanda Maksymiw
Top Cold Calling Tips
1Cold calling. Admit it, many of us hate to be on the giving or receiving end of a cold call. Whether you are a green sales rep or experience sales... read more
How To Evaluate Big Data Software For Your Sales Team
Data is exploding on all fronts, but we know that Big Data is more than just data. Many companies are sitting on this goldmineof internal data and external data without... read more
2 Worlds, 1 Mission: How Marketing and Sales Get Along
Can’t we just all get along? If you’ve ever worked in a B2B environment, you know what I am talking about. The ever-present duel between marketing and sales. It’s the... read more
How Big Data Transforms Marketing’s Impact on Sales Growth
Embarking on a Journey to Excellence Using Big Data for Sales Guided by analytical insights about their customers, sales reps make superior decisions on which accounts to target and how... read more
Is Big Data Helping or Hurting your Sales Reps?
Recently there has been a lot of debate on whether or not the influx of Big Data is a help or a hindrance to sales reps. Some studies show that... read more
How Marketing Can Solve the Big Data Problem for Sales
2Marketing carries a big role in the B2B world. Its success hinges on making sales as productive as possible. In many organizations, that success boils down to guiding reps to... read more
5 Use Cases for Sales Analytics
Sales analytics can have a tremendous impact on the overall productivity of your sales organization. In some organizations, a business intelligence team will analyze data to report on the company’s... read more
The Best Dreamforce Resources #DF12
As we get closer and closer to Dreamforce, it seems like there is another blog offering tips on how to survive the chaos or insight on the must-see sessions. Just... read more
Jill Konrath: How Big Data Can Improve Sales Productivity
Many sales reps are drowning in information overload. For over ten years as a sales manager, sales effectiveness consultant, and author, Jill Konrath has experienced the top issues getting in... read more
Top Takeaways from CRM Evolution
Earlier today CMO Brian Kardon and I zipped over to New York to catch a few presentations during CRM Magazine’s CRM Evolution Conference. The event lasts for three days and... read more
Top 2 Sales Organization Challenges (And How Big Data Can Help)
New Study Shows How Big Data Impacts Sales Performance Senior sales leaders face challenges within their sales organizations day in and day out. Their top questions include: how do we... read more
Above and Beyond: A Killer Example of B2B Content Marketing at Work
1We all know that there is more to content marketing than simply creating content for content’s sake — it must be tied back into business goals. One company has proven... read more
Why Big Data Is A Big Deal For Sales: (Infographic)
Earlier this week we released a survey, 2012 Impact of Big Data on Sales Performance, from our partner research firm CSO Insights. The report offers an incredible amount of insight... read more
3 Creative Marketing Promotions for B2B Companies
Creative Marketing Promotions To Try Today With the abundance of new online marketing tactics, it is easy to forget the tried and true tactics. I am writing about marketing promotions.... read more
Influencer Marketing: Should You Automate Your Influencer Program?
Set It and Forget It — Your New Influencer Marketing Mantra? By now I hope you know that you ought to be thinking about how to incorporate influencer marketing into... read more
