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Profile: Amanda Ashworth
Articles by Amanda Ashworth
Big Data: Is There Anything Hotter?
1Big data really is the ultimate buzzword for 2013 and I am shameless to say that big data really does bring out the big geek in me. It’s just plain... read more
Why You Should Check Out Vine
Innovation needs to be part of the social media culture because users are transforming faster than they are. If they fail to keep up, they’ll get left behind, even forgotten.... read more
How to Monitor Social Media and Why
It’s comforting to hear that in 2012, many of the nation’s largest businesses appear to be embracing social media. Corporate blogging in large companies has increased by 5% since last... read more
How to Respond to a Social Media Crisis
1Following on from my last article about the importance of preparing for a social media crisis, it’s time to cover the planning and strategy around the actual moment that most forward-thinking... read more
Being Prepared for a Social Media Crisis
It often feels that the tendency for a crisis to occur varies in proportion to how well a business is prepared for it. But the fact is, no matter how... read more
6 Things to Consider When Adding Social to Your Crisis Plan
Whilst marketers are increasingly taking responsibility for social media as part of a multi-channel marketing (MCM) strategy, issues and crisis management is often left with the Comms or PR teams.... read more
Using Social Media to Increase Share Price
Social media has been one of the key marketing channels for many years now, but surprisingly there are still brands around who are yet to fully exploit these powerful digital... read more
