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Profile: Alexa Steele
Articles by Alexa Steele
What I Learned About Content Marketing From a Gamer on YouTube
He’s a foul mouthed sonofagun. He’s got an off color sense of humor and seems to do nothing but play video games. Only recently did he move out of his... read more
Is Your Marketing Content a Snore?
So, no one is reading, watching, listening to, or sharing your marketing content and you’d like to know why. Have you considered that maybe–just maybe–your content is plain old fashioned... read more
Content Marketing Example: How Giving Content Away Landed This Author on the New York Times Bestseller List
His is a universe filled with monsters and aliens. With blood and bravery. With murder…and football. SciFi/horror author Scott Sigler is a New York Times bestselling author. His books are... read more
What Can the Mitt Romney Campaign Teach You About Marketing?
At the risk of being stampeded by a paraded of pissed off partisan pachyderms, I’d like to point out the obvious: Mitt Romney’s presidential campaign exemplifies what NOT to do... read more
Good SEO v. Bad SEO? Is There a Difference?
I can’t help thinking of Spy vs Spy. Only in the world of online marketing, we have White Hat SEO vs Black Hat SEO. Black hat SEO … is using... read more
Customer Retention Strategy: AT&T, You’re Doin’ It Wrong
How loyal are your customers to you? I’ve been with one service provider, AT&T, for years–dutifully paying my invoice month after month. They never really offered exceptional service, or even... read more
More Than Just a Logo: How Branding Affects Your Customers’ Behavior
Coke or Pepsi? In blind taste tests scientists have concluded that most of us can’t tell the difference. But you know which one you prefer, don’t you? The power of... read more
What is SEO?
2Now there’s a loaded question. Sure, I could tell you that SEO stands for search engine optimization. I could go on to describe the multiple processes you need to go... read more
Email Marketing Makes Your Life Easier
When marketing your company, do you ever feel like Sisyphus? He’s the guy in Greek mythology who pissed off the gods and as punishment was sentenced to an eternity of... read more
Why You Need a Website Development Team
4These days it seems everyone is offering to build you a website: traditional ad agencies, the local print shop, your high schooler’s nerdy friends… So how do you know who... read more
Not Using Web Analytics? (Don’t Even Know What It Ss?) Then You’re Wasting Your Internet Marketing Dollars
1“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This old quote is most often attributed to John Wanamaker, who died in... read more
Should Malpractice Fears Keep This Doctor From Marketing Online?
1Dr. James is awesome. He has an easy bedside manner, takes time to listen to patents, and explains things in plain English. Dr. James’ staff is efficient, friendly, and showed... read more
Do Your Sales a Favor and Shut Up
I did a little networking last week. I had one of those phone calls in which two people with thinly veiled agendas engage in the pretense of casual conversation while... read more
Is This the Missing Link in Your SEO Strategy?
1You’re doing exactly what you’ve been told: you built a website, started a blog, and put keywords in all the right places… but customers still aren’t finding you online. Why?... read more
SOPA & PIPA Demonstrate YOUR Power Even More Than I Thought
By now the SOPA/PIPA protest may seem like old news, but I learned something this week that I want to share with you. The real force behind the SOPA protest... read more
