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Profile: Alex Wall
Articles by Alex Wall
Google Unveils “Search, Plus Your World”
Yesterday, Google released a new feature called “Search, plus Your World,” which integrates personalized features into Google’s standard search engine results pages (SERPs). These bespoke changes to the SERPs are ported from... read more
Search and Social Media Marketing Predictions for 2012
1The year 2012 is finally here. 2011 was a breakout year for Web marketing developments, and as the geography of the field has rapidly evolved, those who have taken greatest advantage of... read more
Natural Language, the Google Algorithm, and Understanding the Difference between Speaking and Searching
As SEOs, we grapple with new (and not so new) questions about search engines on a daily basis. One of the most common quandaries we come across: “Why can’t I... read more
Google In 2011: An Analytical Retrospective In Search
As both a business and a crucial Internet utility, Google has expanded in some tremendous ways in 2011. Not all of those changes have been welcomed by the Internet community,... read more
The Impact of #NewTwitter
Twitter has a new face, and the webosphere has been abuzz with the news since it broke last week. The new Twitter claims to be new-user-friendly by providing a tighter,... read more
Google Acquires Admeld With An Eye On Display Advertising
Last week, Google had plenty of reason to celebrate after the United States Department of Justice cleared their $400 million acquisition of Admeld, a New York-based display advertising company that helps... read more
Debunking the Top 3 Myths of Social Media Marketing
4Social media marketing is booming, but that’s not necessarily a good thing for small businesses trying to break into the field and grow their market share. One of the pitfalls of... read more
Duplicated vs. Syndicated Web Content After Google Panda
The Internet never sleeps, and like anything over-active and dynamic, the state of the Web is always changing. As such, those of us who work in Internet-related fields are subject... read more
The Science of Sharing – Social Consumer Profiles and Your Brand
This week, we’re going to be taking an in-depth look at some recent research conducted by Beyond, M Booth, and Lexis that followed the social consumption and sharing habits of 3,000 US and UK... read more
How Google Plus Business Pages Will Change Brand Communication
1Google finally unveiled its Google+ business pages this week, much to the chagrin of Facebook and social media managers who thought they had all their bases covered. Experts are tussling over whether... read more
How To Leverage Local Search Marketing For Small Businesses
1I spend a lot of time talking to people about how they market their businesses, and over time, I’ve been asked the two biggest questions about local search over and over... read more
Does the Google Referral Encryption Even Matter? A Forecast for Social Search
1Last Tuesday, Google announced a change that has the SEO and web content community up in arms: users who are signed in to Google will be routed through the secure... read more
