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Profile: Alex Wall
Articles by Alex Wall
Page View Count is a Worthless Metric and It’s Costing Your Business Money
2Don’t Let Anyone Convince You that All Your Business Needs to Grow is “More Traffic” This blog post comes from both a place of concern, and one of frustration. I... read more
How I Got 1,000 Organic Twitter Followers in One Day (and 5 Ways You Can, too)
Who doesn’t want to gain 1,000 Twitter followers in a single day? And I’m not talking about something cheap like paying for followers or finding a bunch of accounts with auto re-follow... read more
Facebook Mobile Sponsored Stories Raise CTR by 1200%
Facebook Mobile Sponsored Stories boast a whopping 1200% increase over the previous CTR for Facebook ads, and earn 11.2 times as much money per impression compared to Facebook’s desktop ads. In the... read more
The Critical Difference in Web Presence Optimization: Your Content Marketing Plan
2Marketing has never been in a greater state of flux, diversity, and opportunity than it is at this moment, right now. The digital age has heralded a generation of possibility... read more
3 Simple Lessons about Branded Content
As content marketing continues to dominate inbound marketing channels, branding has become a crucial component in helping quality content to stand out from the crowd. Branding isn’t a recent phenomenon,... read more
2012 Digital Content Marketing Survey Report
This year, Brandpoint surveyed 389 marketers and marketing decision makers to determine which content marketing strategies are the most effective. Some key findings this year included: 99% of respondents had used at... read more
Google’s Over-Optimization Penalty, How to Avoid It, and How to Fix It
16It’s been just over a month since Google’s Matt Cutts announced the impending rollout of an SEO “over-optimization” penalty at South by Southwest (SXSW) panel hosted by Search Engine Land’s... read more
Google+ Unveils Minimalist, Streamlined Design Changes
No sooner had the dust settled and the ink dried on Facebook’s $1 billion acquisition of Instragram than Google unveiled its own social network game changer. Google+ claims 170 million... read more
Google Releases March Updates to Database, Algorithm
2It’s the beginning of the month, which means that if you’re an SEO, it’s time for your regularly scheduled paradigm shift. That’s right – as per usual, Google has released... read more
Neuromarketing Techniques to Beef Up Your SEO
1You’re doing everything right. You’re tracking your best performing keywords, optimizing fresh, quality content, diversifying your media, and sharing your content on all the heavy-hitter social networks. Your traffic stats... read more
Google Changes Referrer Data Again, Co-Mingles Search and Referral Traffic
Last week, Google posted an update on the company’s referrer service to the Webmaster Central Blog. While announcements like this may pass under the radar of a media more engrossed in... read more
Facebook Leaks Documents Revealing New Premium Ad Format
Leaked documents about Facebook’s new Premium Ads, which are set to be released February 29, surfaced on tech news site GigoOm yesterday afternoon, and the company is boasting some fairly... read more
Why Your Business Needs to Ride the Mobile Search Optimization Wave
2It’s no secret that the world is going mobile, and the numbers back it up. Total smartphone sales in 2011 reached about 472 million units, according to research group Gartner.... read more
3 Business-Generating Social Media Metrics You’ve Been Ignoring
Two weeks ago, Searchcore pointed out the least useful and most misleading social media metrics for business owners. We identified the mischaracterizations of Klout scores, the number of a Facebook page’s fans... read more
Social Media ROI and the Metrics That Don’t Matter
7Social media marketing has taken the business world by storm, but according to a study last year, 68% of companies cannot or do not know how to measure social media ROI... read more
