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Profile: Alex Truby
Articles by Alex Truby
Morrisons: Using Social Media to Turn a Crisis Into Opportunity
The recent horsemeat scandal has highlighted the vital importance of businesses having a solid crisis communications plan, and making sure that social media is integral to this. With all the... read more
Beating Social Media Trolls
You may have already seen yesterday’s news that the Secretary of State for Justice, Kenneth Clarke, has proposed changes to British defamation laws which could see websites obliged to hand... read more
Labour or Conservatives: Who’s Making the Best Use of Facebook?
In the UK, the Conservative Party and the Labour Party have been the main political rivals since the start of the 20th Century. Today they are vying to capture the hearts and minds of... read more
Lady Gaga vs Rihanna. Who Rocks The Most At Social Media?
They’re arguably the two biggest stars on the planet and both Lady Gaga and Rihanna have famously made incredibly innovative use of social media to get real commercial advantage. But... read more
Social Media Analytics. An Interview with Socialbakers
Socialbakers.com describes themselves as “the world’s fastest growing social media and digital analytics company” and claim “over 250,000 marketers as customers across all continents in over 60 countries”. We caught up... read more
The Power of Customer Advocacy in a Social Media Crisis
Every brand with a Facebook page is at risk of a social media crisis. It could arise from any number of scenarios – from ostensibly innocuous customer complaints to a... read more
Social Media Management Tips: Effective Blogger Outreach
2An essential part of social media management is blogger outreach. Here are our social media management team’s top tips to ensure you reach your target market effectively: 1. Be relevant... read more
Tips From the Team Behind the UK’s Third Most Engaging Facebook Page
We’re proud to announce that Park Bench, the Facebook pet community we [at FreshNetworks Blog] manage on behalf of veterinary services provider Vets Now, is the UK’s third most engaging Facebook... read more
