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Profile: Ahmed Ahmed

Ahmed manages PR and social media for a number of clients in the beverages and events industries, and has marketing experience in B2B, travel and food. He is based at UK communications agency, Clarity

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Articles by Ahmed Ahmed
How A Beer Brand Is Using Twitter And Google Maps To Connect Drinkers Around The Globe

How A Beer Brand Is Using Twitter And Google Maps To Connect Drinkers Around The Globe

Digital Marketing

Many food and drink producers, particularly small-to-medium-sized ones, struggle with how to leverage their social media audiences. Food and drink are inherently social activities, and so they lend themselves to... read more

4 Social Media Animals You Can Use In Business

4 Social Media Animals You Can Use In Business

1

Twitter is the chattering bird of the social media menagerie. Short bursts of information, a constant stream of messages and (for some) a fair amount of feather-brained antics. Which animals... read more

5 Ways You Should Be Using Marketing Automation

5 Ways You Should Be Using Marketing Automation

Marketing Automation

‘Marketing automation’ is one of those buzzwords at the moment, like ‘social CRM’ or ‘life-cycle marketing’. It seems you can’t go to a conference or do a blog search without... read more

In Figures: Our Love of Gadgets Revealed

In Figures: Our Love of Gadgets Revealed

Tech & Gadgets

Admit it: you rely on all manner of high-tech gadgets to get you through the day. How many hours could you go without checking your smartphone? Could you give up... read more

Rising Pressure on Marketers as 80% of CEOs 'Don't Trust' Their Work

Rising Pressure on Marketers as 80% of CEOs ‘Don’t Trust’ Their Work

Marketing

The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge? While research shows that 80% of CEOs now... read more


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Don’t Be a Social Media Harlot!

Don’t Be a Social Media Harlot!

Why one quality online relationship is worth a whole bunch of ‘flings’? Do you get around? Be honest. Are you the sort of social media user that likes to post,... read more

B2B Companies Favour Facebook, but Lag Behind With Social Media Marketing

B2B Companies Favour Facebook, but Lag Behind With Social Media Marketing

We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B... read more

Sales ‘Cowboys’ vs Marketing ‘Pen-pushers’ — Whose Side Are You On?

Sales ‘Cowboys’ vs Marketing ‘Pen-pushers’ — Whose Side Are You On?

Marketing

“Two departments, both alike in dignity”…although neither would admit it. Look into almost any business you like, and you’ll find a not-so-secret struggle raging between the two teams who should... read more

‘Toxic’ Data Cripples Email Marketing Efforts

‘Toxic’ Data Cripples Email Marketing Efforts

Online Marketing

More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for... read more