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Profile: Ahmed Ahmed
Articles by Ahmed Ahmed
5 Ways You Should Be Using Marketing Automation
‘Marketing automation’ is one of those buzzwords at the moment, like ‘social CRM’ or ‘life-cycle marketing’. It seems you can’t go to a conference or do a blog search without... read more
In Figures: Our Love of Gadgets Revealed
Admit it: you rely on all manner of high-tech gadgets to get you through the day. How many hours could you go without checking your smartphone? Could you give up... read more
Rising Pressure on Marketers as 80% of CEOs ‘Don’t Trust’ Their Work
The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge? While research shows that 80% of CEOs now... read more
Don’t Be a Social Media Harlot!
Why one quality online relationship is worth a whole bunch of ‘flings’? Do you get around? Be honest. Are you the sort of social media user that likes to post,... read more
B2B Companies Favour Facebook, but Lag Behind With Social Media Marketing
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B... read more
Sales ‘Cowboys’ vs Marketing ‘Pen-pushers’ — Whose Side Are You On?
“Two departments, both alike in dignity”…although neither would admit it. Look into almost any business you like, and you’ll find a not-so-secret struggle raging between the two teams who should... read more
‘Toxic’ Data Cripples Email Marketing Efforts
More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for... read more
