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Profile: Adam Kornblum
Adam Ostrow, Chief Strategy Officer of Mashable, came to Ogilvy & Mather’s New York office last week to brief the agency on what’s next for media and marketing. He also... read more
1. Focus your content. Find your niche. We live in a world where purpose matters. 2. Create consistent themes. If people like what they see, they’ll come back for more.... read more
Image source: Shutterstock.com Twitter recently published results to their new Compete study: Primary mobile users on Twitter. Twitter worked with Compete to draw insight on how mobile Twitter users in... read more
In 2010 Jeremiah Owyang, Partner, Altimeter Group, started Community Manager Appreciation Day (#CMAD). As a Community Manager 3.0, this day is very much appreciated, but I’m certainly not the only... read more
Everything in life is a game especially engagement. (Hence, the term “engamement.”) You either win or lose, get the Likes, shares, and comments, or you don’t. Your brand is either... read more
Microblogging exploded onto the Chinese Internet scene in 2010. As an important social media and online communications platform, microblogs have come to play a pivotal role not only in brand... read more
Trying to influence human behavior is hard enough to do in person, but at least when you’re in person you can take advantage of bio feedback and body language to... read more
WOMMA Summit has come and gone, but the insights have just begun. Thanks to our friends at Social@Ogilvy, we have put together an all-inclusive WOMMA Summit Twitter infographic detailing the... read more