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Profile: Adam Kornblum

Adam Kornblum invented a board game which was acquired by the Parker Brothers & Milton Bradley lines at Hasbro in 2009, thanks to an integrated (B2B and B2C) PR/social media campaign.

Following that, he invented and launched a party game in collaboration with seven-time New York Times bestselling author, Neil Strauss, in 2012.

Adam is currently the Community Director for Social@Ogilvy, part of the Ogilvy & Mather Worldwide unit of WPP. He manages Social@Ogilvy’s online properties, Ogilvy worldwide's social properties, and works on social media/digital strategy for the American Express account. 

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Articles by Adam Kornblum
Rethinking Media & Marketing with the CSO of Mashable Adam Ostrow

Rethinking Media & Marketing with the CSO of Mashable Adam Ostrow

By Adam Kornblum, Published April 22, 2013

Adam Ostrow, Chief Strategy Officer of Mashable, came to Ogilvy & Mather’s New York office last week to brief the agency on what’s next for media and marketing. He also... read more

5 Tips on Creating Great Social Media Channels [Infographic]

5 Tips on Creating Great Social Media Channels [Infographic]

By Adam Kornblum, Published April 3, 2013

1. Focus your content. Find your niche. We live in a world where purpose matters. 2. Create consistent themes. If people like what they see, they’ll come back for more.... read more

New Study on Twitter: Primary Mobile Users are 63% More Likely to Click on Links

New Study on Twitter: Primary Mobile Users are 63% More Likely to Click on Links

By Adam Kornblum, Published February 12, 2013

Image source: Shutterstock.com Twitter recently published results to their new Compete study: Primary mobile users on Twitter. Twitter worked with Compete to draw insight on how mobile Twitter users in... read more

Community Manager Appreciation Day Data Recap #CMAD

Community Manager Appreciation Day Data Recap #CMAD

By Adam Kornblum, Published February 2, 2013

In 2010 Jeremiah Owyang, Partner, Altimeter Group, started Community Manager Appreciation Day (#CMAD). As a Community Manager 3.0, this day is very much appreciated, but I’m certainly not the only... read more

Rules of “Engamement” – Where Shareable Content is King

Rules of “Engamement” – Where Shareable Content is King

Content Marketing

By Adam Kornblum, Published January 28, 2013

Everything in life is a game especially engagement. (Hence, the term “engamement.”) You either win or lose, get the Likes, shares, and comments, or you don’t. Your brand is either... read more


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Crisis Management in the Microblog Era [White Paper]

Crisis Management in the Microblog Era [White Paper]

Public Relations

By Adam Kornblum, Published January 22, 2013

Microblogging exploded onto the Chinese Internet scene in 2010. As an important social media and online communications platform, microblogs have come to play a pivotal role not only in brand... read more

The Science Behind Influencing Behavior… on Facebook, Twitter, and More

The Science Behind Influencing Behavior… on Facebook, Twitter, and More

By Adam Kornblum, Published December 10, 2012

Trying to influence human behavior is hard enough to do in person, but at least when you’re in person you can take advantage of bio feedback and body language to... read more

Why Size Doesn’t Matter With Engagement; Content Does

Why Size Doesn’t Matter With Engagement; Content Does

Content Marketing

By Adam Kornblum, Published December 8, 2012

WOMMA Summit has come and gone, but the insights have just begun. Thanks to our friends at Social@Ogilvy, we have put together an all-inclusive WOMMA Summit Twitter infographic detailing the... read more