Popular Today on Business 2 Community: All Popular Articles
| Buzzwords that Need to Die | Don’t Get Burned by an Inadequate SEO! | Top 5 Pins: Roaring 20s Theme Inspired |
Profile: Achim Klor
Articles by Achim Klor
Marketing is About Making Connections, Not Instant Gratification
We live in an instant world. As business people, we want our business performance results to be just as snappy. And why not? Technology makes it easier and faster to... read more
B2B Case Study: Maersk Gets Social Media Right
Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is... read more
B2B Customer Engagement Begins With Engaging Content
2Business marketing is changing faster than most companies can keep up. Content appears to be the biggest hurdle, but that’s not surprising. Content has traditionally been an afterthought in the... read more
5 Reasons to Use Video in B2B Marketing [Infographic]
It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that... read more
Facebook for B2B? Is it Right for Marketing Your Business?
Throwing B2B tactics at Facebook is like fishing for trout in the middle of the ocean Go to Google and search for “B2B” and “Facebook”. You will quickly find an... read more
How the Evolution of Modern Marketing Is Changing B2B Marketing [Infographic]
Modern marketing was born out of the necessity to prove that your stuff was better than the stuff the other guy was selling down the street. The way we tell... read more
5 Steps to Successful B2B Lead Conversion
Traditional business-to-business lead generation strategies like cold calling and unsolicited site visits and email worked a few years ago but will not deliver results today. Social media, mobile technology and... read more
B2B Inbound Marketing: How to Get Your Brand Into the Mix
Since the release of Google’s Panda and Penguin search algorithms last year, much has changed for B2B companies – how they go to market; how they generate leads; how they... read more
How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic]
1Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a... read more
B2B Content Marketing: 3 Steps to a Content-Centric Organization
Since 2008, we have seen B2B companies approach their content in three ways: They Deny that the new content and social rules of engagement apply to them. They Copy what... read more
5 Tips From Seth Godin On Growing Your B2B Market
Seth Godin is the Peter Drucker of our generation. Since the 1940′s, Drucker was well-known for his management and business savvy, especially when it came to innovation and marketing. And... read more
How To Create A Simple B2B Content Strategy
Remember Y2K? Things were much simpler then. In the last 15-20 years we’ve been hit with a few major market shifts due to some amazing innovations in technology and communications.... read more
