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Profile: Achim Klor

Achim Klor is the President of SterlingKlor Communications, a multidisciplinary B2B marketing agency that is dedicated to helping companies achieve market success by planning strategically and executing creatively. SterlingKlor is focused on generating results, business performance and, most importantly, growing the bottom line. Follow Achim on Twitter, LinkedIn and Google+.

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Articles by Achim Klor
B2B Case Study: Philips Aligns Marketing and Innovation

B2B Case Study: Philips Aligns Marketing and Innovation

Business Innovation

In 1954, Peter Drucker, the authority on business management and modern marketing, said that “business has only two functions: marketing and innovation.” Since then, innovation has become one of the... read more

How Multi-Channel Marketing Enables Dialogue With Sales

How Multi-Channel Marketing Enables Dialogue With Sales

Marketing

Business-to-business sales cycles are long, arduous journeys. Compared to marketing to consumers, the B2B buyer path is a marathon. Long before social media and digital marketing disrupted everything, B2B marketing... read more

Social Sales Outperforms Traditional Sales By 78% (Infographic)

Social Sales Outperforms Traditional Sales By 78% (Infographic)

Last May, Forbes contributor Mark Fidelman (@markfidelman) shared a terrific and timely study that illustrated how social sales outperformed traditional selling by over 78%. For the B2B salesperson, the study’s... read more

Marketing is About Making Connections, Not Instant Gratification

Marketing is About Making Connections, Not Instant Gratification

Marketing

We live in an instant world. As business people, we want our business performance results to be just as snappy. And why not? Technology makes it easier and faster to... read more

B2B Case Study: Maersk Gets Social Media Right

B2B Case Study: Maersk Gets Social Media Right

B2B Marketing

Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is... read more


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B2B Customer Engagement Begins With Engaging Content

B2B Customer Engagement Begins With Engaging Content

Content Marketing

2

Business marketing is changing faster than most companies can keep up. Content appears to be the biggest hurdle, but that’s not surprising. Content has traditionally been an afterthought in the... read more

5 Reasons to Use Video in B2B Marketing [Infographic]

5 Reasons to Use Video in B2B Marketing [Infographic]

B2B Marketing

It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that... read more

Facebook for B2B? Is it Right for Marketing Your Business?

Facebook for B2B? Is it Right for Marketing Your Business?

Throwing B2B tactics at Facebook is like fishing for trout in the middle of the ocean Go to Google and search for “B2B” and “Facebook”. You will quickly find an... read more

How the Evolution of Modern Marketing Is Changing B2B Marketing [Infographic]

How the Evolution of Modern Marketing Is Changing B2B Marketing [Infographic]

Modern marketing was born out of the necessity to prove that your stuff was better than the stuff the other guy was selling down the street. The way we tell... read more

5 Steps to Successful B2B Lead Conversion

5 Steps to Successful B2B Lead Conversion

B2B Marketing

Traditional business-to-business lead generation strategies like cold calling and unsolicited site visits and email worked a few years ago but will not deliver results today. Social media, mobile technology and... read more

B2B Inbound Marketing: How to Get Your Brand Into the Mix

B2B Inbound Marketing: How to Get Your Brand Into the Mix

Online Marketing

Since the release of Google’s Panda and Penguin search algorithms last year, much has changed for B2B companies – how they go to market; how they generate leads; how they... read more

How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic]

How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic]

1

Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a... read more

B2B Content Marketing: 3 Steps to a Content-Centric Organization

B2B Content Marketing: 3 Steps to a Content-Centric Organization

Content Marketing

1

Since 2008, we have seen B2B companies approach their content in three ways: They Deny that the new content and social rules of engagement apply to them. They Copy what... read more

5 Tips From Seth Godin On Growing Your B2B Market

5 Tips From Seth Godin On Growing Your B2B Market

B2B Marketing

Seth Godin is the Peter Drucker of our generation. Since the 1940′s, Drucker was well-known for his management and business savvy, especially when it came to innovation and marketing. And... read more

How To Create A Simple B2B Content Strategy

How To Create A Simple B2B Content Strategy

B2B Marketing

Remember Y2K? Things were much simpler then. In the last 15-20 years we’ve been hit with a few major market shifts due to some amazing innovations in technology and communications.... read more