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Profile: Aaron Aders
Articles by Aaron Aders
Penguin 2.0 Is Now Live!
Google has officially confirmed last night’s release of the Penguin 2.0 algorithm update. Google claims that around 2.3 percent of search results were affected – a relatively large set compared... read more
Inbound Marketing Funnel Do’s and Don’ts [Guide]
The sales process is a completely different experience these days and a hard sell rarely, if ever, works effectively. Moving prospects through the sales funnel requires a longer–but more effective–process,... read more
3 Common Hiring Mistakes and How to Avoid Them
Tony Hsieh blew over $100 million making mistakes in the hiring process at Zappos Inc. With employee training and investment costs so high these days, it’s more important than ever... read more
How Multi-Screen User Behavior Has Changed Marketing
What a multi-screen world we live in! We might watch a basketball game or shop online with our smartphones while checking our email or playing a game on our tablets.... read more
3 Tips for Successful Brand Storytelling
1At its core, marketing is the business of telling stories. People are moved more by stories than by logic–and it’s important that they can identify with your narrative. Translate the... read more
Evolving Sales from ‘Always Be Closing’ to ‘Always Be Helping’
The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century.... read more
Don’t Fall for the Web Analytics One-Night Stand
While attending SES San Francisco this year, I was able to watch an incredible keynote by none other than the Google Analytics creator himself, Avinash Kaushik. During his presentation, he... read more
What Is “Social Proof” And Why Should Inbound Marketers Care?
Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion. One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” The... read more
Google Analytics Cost Data Import Tool [Guide]
2Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import... read more
The Evolving Facebook Like Button
2Facebook’s constant UI improvements are now taking on brand pages with a facelift. Gone is the binary functionality of the simple Like button on brand pages; instead, it’s been updated... read more
[Breaking] Google Analytics Attribution Modeling Tool Whitelist Made Public
Google has enabled Google Analytics users to apply to a whitelist to gain access to the attribution modeling tool that was previously only available to the enterprise GA package ($150k... read more
Big Data + Social Media Wins Elections (and Clients!)
2If the 2008 presidential election revealed the power of social media in politics, the 2012 presidential election demonstrated its ability to provide essential demographic data. The secret to President Barack... read more
