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Profile: Koka Sexton
Articles by Koka Sexton
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How Companies Structure Social Media Teams [Infographic]
PR Daily asked 2,714 communicators how their companies use social media in their Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic. This was a fairly... read more
Everything You Need to Know About LinkedIn Company Pages.
2If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you... read more
Impact of LinkedIn Social Selling Infographic
New Social Selling research from Aberdeen shows that sales people that leverage social media have a huge impact on revenue and customer retention. Social Selling using the most popular social... read more
6 Social Media Metrics You Should Know
There are hundreds if not thousands of metrics you can track in social media. So how do you decide on which ones you want to focus on? I guess that... read more
Tips On How Social CRM Transforms Businesses
1Social media is one of the most significant forces reshaping the facets of business and management. Considering that the basic function of management is to empower people to be more... read more
The Rise of Social Selling
5I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University, I know I didn’t invent the... read more
How Social Listening Can Make Your Job Easier
Businesses large and small use Twitter and Facebook to communicate directly with their customers. Social media allows us to announce new products and campaigns and build free brand awareness. However,... read more
Twitter Best Practices For Outbound Sales Reps
Everyone is talking about the importance of social networking for better B2B sales, but most approaches look at B2B sales as an organization-wide initiative with direct ROI. As sales reps,... read more
Are You Ready for Dreamforce #DF12?
Dreamforce is the annual event put on by Salesforce.com. Its a huge draw of Salesforce customers with this year expected to be above 59,000. Every year one of the things... read more
Who Are the Fakers on Twitter? [Infographic]
Social Selling University has released a new Infographic about fake Twitter followers. The appearance of social media is sometimes deceiving. This is becoming big news for sites like Facebook and Twitter.... read more
The 5 Steps of Developing a Social Business
Although social business is a relatively new aspect in business, it is steadily and successfully being employed across different types of businesses. It has proven to be an effectual business engagement... read more
#Sales #Productivity – Getting More Bang for Your Buck
While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Without good sales productivity, it can cost a company quite a... read more
The Main Benefits of Social Business
Social business is a buzzword which is not really clear to most individuals. Contrary to popular belief, social business is not the aspect of business which involves the use of... read more
The Difference Between Social Networking and Social Discovery
1What’s the difference? How social discovery takes social networking a step further Most people on Facebook have “friends” that they know or have met in real life. Family members, social... read more
Using Social Media Well
Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical. Knowing how to... read more
