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How Facebook Marketing Works In 2014

How Facebook Marketing Works In 2014

We started working with clients to help them with their Social Media Marketing campaigns in early 2009.  Facebook had 150 million users and had only been allowing businesses to become... read more

The New Nonprofit: Better Communication, Bigger Donations

The New Nonprofit: Better Communication, Bigger Donations

BrandViews / Marketo

Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.” There may not be a CMO at your NGO,... read more

Facebook Marketing: How The Big Guys Are Doing It & So Can You

Facebook Marketing: How The Big Guys Are Doing It & So Can You

Facebook started as an application targeting college and university students to connect online with friends and classmates. However, as Facebook grew in popularity, Mark Zuckerberg and team decided to open... read more

4 Simple Ways to Tie Video Marketing to ROI

4 Simple Ways to Tie Video Marketing to ROI

Video Marketing

2013 was a year that marketers want to forget. One of the major findings identified by The Fournaise Marketing Group through its 2013 Global Marketing Effectiveness Program was that over... read more

The Everything Guide to Twitter Cards: How to Choose, Set Up, Measure Them And More

The Everything Guide to Twitter Cards: How to Choose, Set Up, Measure Them And More

BrandViews / Buffer

Here’s a riddle: When is a tweet more than a tweet? We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what... read more

How Does The Football Transfer Process Work? [Infographic]

How Does The Football Transfer Process Work? [Infographic]

Have you ever wondered how does the whole process of football transfer happen? There are a lot of different factors involved, like scouts, the demand for players, transfer fee, negotiations... read more

Why The #IceBucketChallenge Is Social Media Gold

Why The #IceBucketChallenge Is Social Media Gold

Unless you’ve been hiding under a rock for the past month, you couldn’t help but notice that the world has gone a little crazy and social media has erupted with... read more

Are You Ready For The Future of Email?

Are You Ready For The Future of Email?

BrandViews / Act-On

Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and influence people (and increase leads and conversion)... read more

How to Customize Your Business Blog Sidebar to Give Readers What They Want

How to Customize Your Business Blog Sidebar to Give Readers What They Want

When blogging for business, you’ve likely been focusing on the main column of your blog where your articles (posts) are displayed, not giving much thought to your blog sidebar. The... read more

Why Some Content Spreads Like Wildfire and Others Just Extinguish The Flame

Why Some Content Spreads Like Wildfire and Others Just Extinguish The Flame

BrandViews / DigitalRelevance

Recently, I read Malcolm Gladwell’s bestselling book, Tipping Point. The pop sociologist analyzes and explains how trends are sparked. From the initial Hush Puppies fad to the spread of STDs... read more

Why Social Listening Will Drive Social Business

Why Social Listening Will Drive Social Business

Over the past decade social media has increasingly consumed our lives as we have hit a point where we cannot eat our favorite foods, spend a night at a hotel... read more

Why a Solid PR Message Starts with “Why” and “How” – Not “What”

Why a Solid PR Message Starts with “Why” and “How” – Not “What”

Public Relations

In PR, we talk a lot about messaging. It is woven into press releases, blog posts, website collateral and whitepapers. We share it with press and we use it to... read more

The Business Case for Content Marketing Consistency

The Business Case for Content Marketing Consistency

Marketing

Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was... read more

Two Social Media Mistakes You Can’t Afford To Make

Two Social Media Mistakes You Can’t Afford To Make

1

We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is... read more

Dynamic Sitelinks Improves Your Google Adwords Advertising Performance

Dynamic Sitelinks Improves Your Google Adwords Advertising Performance

Google has introduced a advertising option you won’t want to miss! As part of Google’s Adwords advertising platform features of ad extensions, Dynamic Sitelinks has been made available to all... read more