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6 Ways The Brain Influences Buying Behaviour

6 Ways The Brain Influences Buying Behaviour

Marketing

Marketing is not a science with the same level of predictability as physics or chemistry, but it’s also not complete instinct or guesswork. How do you leverage the scientific aspects... read more

10 Qualities to Look for in a Great CRM

10 Qualities to Look for in a Great CRM

Customer Experience

If you’re looking to take your business to the next level, there are certain tools that can make your journey easier, including customer relationship management (CRM) software. With it, you... read more

Humanizing Your SEO Keywords

Humanizing Your SEO Keywords

The Death Of Traditional SEO Traditional SEO is dying and has actually been dying for quite some time now. Google, holding the lion’s share of the search market, has been... read more

6 Tips to Optimize Your Twitter Following

6 Tips to Optimize Your Twitter Following

You’ve seen the posts, tweets and ads – “1,000 new Twitter followers for only $0.99!”  “Add 10,000 Twitter followers without hardly trying!”  Woohoo, more followers!  Wow, only 99 cents!  This... read more

Last Click Attribution and its Similarity to Youth Hockey

Last Click Attribution and its Similarity to Youth Hockey

Online Marketing

Today in digital advertising, attribution is getting a lot of attention. Unfortunately, many marketers and advertisers are still assigning attribution to just the bottom of the funnel rather than attributing... read more

Why You Need to Be Focused on Agile Marketing

Why You Need to Be Focused on Agile Marketing

Marketing

I got the chance to hear Nicholas Muldoon, an agile coach at Twitter, speak at a recent Integrated Marketing Summit event in San Diego. I find myself thinking about his... read more

Why Your Site Should Have an Instagram Curated Gallery

Why Your Site Should Have an Instagram Curated Gallery

Instagram is widely considered the fastest growing and most frequently used social media network out, especially within the millennial demographic. As is the case with most growing social media platforms,many... read more

Author Q&A: Ann Handley on Content, Creativity and Writing Consistently

Author Q&A: Ann Handley on Content, Creativity and Writing Consistently

BrandViews / AWeber

There are two types of content marketers: Those who already know how much Ann Handley rocks, and those who’ll find out soon enough. I don’t use the word “stoked” very... read more

Why I Don’t Care About Influencers, and Neither Should You

Why I Don’t Care About Influencers, and Neither Should You

Marketing

Being open makes a world of difference when it comes to being relatable. It’s the foundation and catalyst of trust. I speculate the time a genuine insight becomes an overused,... read more

Creativity – Does It Die From Structure?

Creativity – Does It Die From Structure?

Strategy

The creative era Most people would agree that creativity is the mother of innovation. We have entered the creative era, where the ability to innovate and constantly adapt to change... read more

6 Best Practices for Publishing Long-Form Posts on LinkedIn

6 Best Practices for Publishing Long-Form Posts on LinkedIn

If you weren’t one of the original top influencers on LinkedIn asked to publish original content, don’t worry, LinkedIn has now opened up its publishing platform to all members.  This isn’t... read more

Social Media Customer Service [60-Second Summary]

Social Media Customer Service [60-Second Summary]

How savvy is your business at social media customer service? Gone are the days when people simply call you up to complain. Customers are using social media to contact companies... read more

Random Still Reigns on the Internet

Random Still Reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things... read more

How to Compose a Persuasive Call-to-Action Message with an Offer

How to Compose a Persuasive Call-to-Action Message with an Offer

Online Marketing

How do you turn an Inbound Content Marketing Strategy into a powerful force for lead nurturing and conversion? In addition to a compelling value proposition that captures your brand and... read more

Sheldon Cooper, Sales Whisperer: Applying the Science of Data to the Art of Selling

Sheldon Cooper, Sales Whisperer: Applying the Science of Data to the Art of Selling

Big Data

Evaluating and managing the performance of a B2B salesperson is ostensibly a more straightforward exercise compared with other job roles because of the transparent nature of quota attainment and easily... read more