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How To Be The Ultimate Leader

How To Be The Ultimate Leader

A large number of organisations are unable to fulfill leadership requirements, with as much as 60% reporting a shortage in leadership talent and only 36% of people feeling prepared enough... read more

You Know You’re From New England: An Ode To Kitchy Local Marketing

You Know You’re From New England: An Ode To Kitchy Local Marketing

Branding

If you don’t think people respond positively to advertising, you aren’t paying attention to the voice in your head because it’s probably humming a jingle from one of your favorite... read more

The Best Sales People Are Feral! -- Why Managers Should Never Try to Tame Them

The Best Sales People Are Feral! — Why Managers Should Never Try to Tame Them

Sales Management

In my role as a Training Manager I meet with managers and directors of sales teams, as well as HR managers, almost every day. Naturally I’m very interested in the... read more

Succession Planning

The Fundamental Elements of a Successful Succession

Leadership

Many advisors believe your most important action with regard to succession is finding the right person to take the reins of your practice from you when you decide the time... read more

Swipe Right Open Graph

Dating & Open Graph (Are They Really Similar?)

In the social media world, it’s not just who you know and what you say; it’s all about what you look like! Just like your Tinder dating profile, your social... read more

Cater to Mobile Consumers With These 5 Design Tips

Cater to Mobile Consumers With These 5 Design Tips

Mobile & Apps

Consumers today are pulling out their phones more than ever to research the world around them, including finding the best place to eat. Restaurants that don’t have a mobile-optimized website... read more

8 Reasons Why a Webinar is a Great Marketing Tool

8 Reasons Why a Webinar is a Great Marketing Tool

Digital Marketing

Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occur even... read more

30 Brand Image Must-Have's

30 Brand Image Must-Have’s

Branding

The ability to develop a powerful brand image is one of the best ways to gain a competitive advantage in the market. Cultivating a brand is about more than designing... read more

Disney Finds Magic In Reciprocity Marketing

Disney Finds Magic In Reciprocity Marketing

Marketing

A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both consumers and marketers have to... read more

Nothing In Marketing Is Unique

Nothing In Marketing Is Unique

Marketing

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological... read more

hp-split

What the Hewlett-Packard Split Means to the Future of Tech PR?

Public Relations

Maybe it had to happen sooner or later, but one of the USA’s top tech companies is splitting right down the middle. Though it only makes up about half of... read more

Using Conversions to Improve Your Website

Using Conversions to Improve Your Website

Online Marketing

There’s really no such thing as a website that’s “done”. There are always changes that need to be made – meta data updates, content changes, image and video refreshes; all... read more

Street Artist Banksy Arrested? Fake News Sweeps The Internet Once Again

Street Artist Banksy Arrested? Fake News Sweeps The Internet Once Again

On Sunday it was reported throughout social media accounts that the street artist known as Banksy was arrested. Banksy’s alleged arrest has been confirmed to be false. The original report was... read more

Understand Your Business: Value Proposition 101

Understand Your Business: Value Proposition 101

Branding

Our organization provides ABC toXYZ. I urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience.... read more

Keeping Fresh as a Freelance Writer

Keeping Fresh as a Freelance Writer

Content Marketing

Freelance writing is a tough gig at the best of times, but when that inevitable lull strikes, it can be hard to write a sentence, let alone write enough to... read more