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3 Ways To Conquer A Creative Slump and Create Compelling Marketing Content

3 Ways To Conquer A Creative Slump and Create Compelling Marketing Content

Marketing

For online marketing of professional services, you need to write … and write a lot. You need to find topics that are fueled by your passion. But even the most... read more

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

Consumer Marketing

Wake up and smell the coffee. Starbucks made over $1 Billion from mobile transactions last year. Yes, billion with a ‘B”. From payments made in-store. At the register. On a... read more

Do AdWords Shopping Campaigns Work?

Do AdWords Shopping Campaigns Work?

Online Marketing

Do Google’s Shopping campaigns (the new version of Product Listing Ads) work? My answer 100 out of 100 times would be yes! The results speak for themselves, but simply, what... read more

How to Land That Job – Part 10

How to Land That Job – Part 10

Human Resources

As the hiring market picks up and new technologies put marketers in high demand, it is important to be ready to take advantage of every opportunity that comes your way.... read more

How to Share the Secrets of Project Management

How to Share the Secrets of Project Management

Strategy

Project managers can often be mistaken for wizards in the business world – the ones that, when there is business change, swoop down Merlin-like with big complicated charts, PC’s and... read more


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Can Twitter Be Used To Predict Crime? Researchers Say Yes

Can Twitter Be Used To Predict Crime? Researchers Say Yes

Twitter posts can be used to predict crime, says researchers. They aren’t talking about #420 posts either. It isn’t as simple as looking for tweets where people talk about committing... read more

Top 4 Reasons Social Media Fans Flee and How to Stop Them

Top 4 Reasons Social Media Fans Flee and How to Stop Them

Are you making your social media followers run in the other direction without even realizing it? Has your social community been shrinking? Wonder why? Here are the top four reasons... read more

General Mills Reverses Social Media Artibration Policy And Apologizes

General Mills Reverses Social Media Artibration Policy And Apologizes

General Mills has reversed its arbitration policy in regards to social media and other online interactions with the company. Last week we reported that General Mills had altered its legal... read more

83 Exceptional Social Media and Marketing Statistics for 2014

83 Exceptional Social Media and Marketing Statistics for 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you:... read more

Website Templates are Great… But

Website Templates are Great… But

Online Marketing

We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with... read more

Using the Unsubscribe Process to Grow Your Company

Using the Unsubscribe Process to Grow Your Company

Email Marketing

Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try... read more

Social Media Boon or Bust for Small Businesses?

Social Media Boon or Bust for Small Businesses?

Small Business

Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants... read more

How To Fix Your Facebook "Reachpocolypse" Problem

How To Fix Your Facebook “Reachpocolypse” Problem

Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates... read more

42 Conversion Optimization Best Practices for Beginners (Part Two)

42 Conversion Optimization Best Practices for Beginners (Part Two)

Online Marketing

Getting conversions for your website is a tough racket. It requires a deft touch and knowledge of when to take the right kind of action. It demands anticipation of your... read more

Fixing Your Intranet: A Guide For Leadership

Fixing Your Intranet: A Guide For Leadership

Leadership

The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee... read more