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3 Clever Product Packaging Examples Your Brand Can Learn From

3 Clever Product Packaging Examples Your Brand Can Learn From

Branding

When the time comes to write a clever catch phrase for a fun marketing campaign–to overhaul the story you’re telling on your website, perhaps, or even to craft the perfect... read more

Your Content Marketing Quarterback

Your Content Marketing Quarterback

Content Marketing

Last Sunday, surrounded my purple-clad family, I was watching the Ravens season opener when something clicked. The sportscaster said something that made me yell, “football is just like content marketing!”... read more

When Do ‘Conversations’ Turn Into Bad Marketing?

When Do ‘Conversations’ Turn Into Bad Marketing?

Marketing

Last week, as we mourned the 9/11 tragedy for the 13th year, I made a conscious decision not to post any sort of remembrance on our B Squared Media Facebook... read more

A Touching Story Of Two Inseparable Dogs Rescued In L.A.

A Touching Story Of Two Inseparable Dogs Rescued In L.A.

Posting rescue videos of injured and dirty dogs has become a great way for animal shelters to find forever homes for their animals and to raise some much needed money... read more

Doctor Strange Movie Starts Shooting May 2015

Doctor Strange Movie Starts Shooting May 2015

 A Doctor Strange is movie is going to be shot in May 2015, the newest addition to the Marvel Cinematic Universe. According to reports, it going to be filmed in the... read more

How To SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

How To SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

Digital Marketing

If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud (SMAC) based business models are becoming a hotter trend in digital marketing networks.... read more

Stop Looking for "Silver-Bullet" Solutions in Marketing

Stop Looking for “Silver-Bullet” Solutions in Marketing

Marketing

In the sixteenth century, Spanish conquistadors in South America heard stories about a king who made an offering of gold and precious gems to his god as part of a... read more

It’s Time to Dust Off Your Testing Strategy: 7 Fresh Testing Ideas to Maximize Optimization

It’s Time to Dust Off Your Testing Strategy: 7 Fresh Testing Ideas to Maximize Optimization

Online Marketing

Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout... read more

What Marketers Need To Know: What "Value" Means To Millennials

What Marketers Need To Know: What “Value” Means To Millennials

Marketing

Ever wonder why most millennials today won’t invest in that new car or prefer to rent rather than buy? It’s not because they don’t enjoy a good ride or that... read more

5 Common PPC Mistakes You Can Quickly Fix

5 Common PPC Mistakes You Can Quickly Fix

Online Marketing

Even the smallest PPC mistakes can result in wasted spend, poorly targeted traffic, and a negative ROI. Many times pay per click campaigns are optimized very well and they drive... read more

King Richard III's Body Found And Evaluated For Death Blows

King Richard III’s Body Found And Evaluated For Death Blows

King Richard III of England has been a hot topic in Shakespearian academic debates for well over three decades.  It was found, in a new study lead by a forensics... read more

How To Repurpose Blog Content Into A Lead Generating eBook

How To Repurpose Blog Content Into A Lead Generating eBook

Content Marketing

Have you ever written dozens of blog posts around a certain topic, and then think, “now what?” If your posts are getting views and attention, don’t stop the momentum once... read more

Facebook Advertising Is Annoying, But It Doesn’t Have To Be

Facebook Advertising Is Annoying, But It Doesn’t Have To Be

I’m just going to say it. I hate paying for advertising on Facebook—hate, Hate, HATE it. As a small business owner, as well as a content marketer strategist for my... read more

The Disappearing Face of Cliché Advertising

The Disappearing Face of Cliché Advertising

Marketing

The recently concluded World Cup in Rio is a testament that advertising is definitely on a uniquely skewed landscape. The Period of Persuasion has finally eroded, as the Era of... read more

Content Accountability: Make Every Asset Pull Its Weight

Content Accountability: Make Every Asset Pull Its Weight

BrandViews / DigitalRelevance

“Just 36% of CMOs have quantitatively proven the short-term impact of marketing spend. That figure drops to 29% when demonstrating long-term impact.” These disturbing statistics were from Paul Roetzer’s presentation... read more